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70 Per Cent Of Technology Executives Read Print Media For Technology News Monthly, Although Online News Most Popular, Reveals Survey
Published Jul 14, 2011
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The latest annual technology market survey conducted by Eurocom Worldwide, the global PR network, has revealed that 70 per cent of executives in technology businesses read print journals at least once a month, and nearly half (48 per cent) read print journals at least once a week. And national newspapers continue to be an important source for technology industry news.
The survey, conducted in association with Orient Planet, the Middle East representative of Eurocom Worldwide, shows that the most widely used source of technology industry news is online media cited by three quarters (76 per cent) of respondents. The next most widely used sources are industry print journals (42 per cent) and national newspapers (38 per cent).
The survey, which measured sentiments and media usage among 664 senior executives in technology based businesses around the world, including the GCC region, found that a further 37 per cent use search tools to access technology industry news.
“These findings show that there continues to be an appetite for specialist media, not only online but also in print format. While many print media may be experiencing competitive pressure from online news sources, whether magazines or newspapers, they still appear able to attract the readers,” commented Nidal Abou Zaki, Managing Director, Orient Planet.
The Eurocom Worldwide survey also found that 26 per cent of executives in technology businesses use blogs as a source of news and 30 per cent use various social media formats.
Perhaps even more significant is the means by which news sources are accessed. The majority of respondents to the survey (87 per cent) access online news through a laptop PC but more interestingly 54 per cent of respondents now use smartphones, and 16 per cent use a tablet such as an iPad to source news.
“It is important for publishers and companies with ambitions in content provision to embrace such a variety of user devices. The content published needs to be flexible to adapt to different formats, and tailored to the needs of the users. In several of our member agencies it has become an important service area to supply clients with managed news streams and regularly updated content. These findings support the need for this type of service,” said Mads Christensen, network director of Eurocom Worldwide.
The Eurocom Worldwide Technology Market Survey 2011 was conducted by the network and its member agencies during January and February 2011, and surveyed 664 senior level executives in technology based businesses across more than 30 countries worldwide.
For further information:
Orient Planet PR & Marketing Communications
Tel: +971 43988901
Fax: +971 43988941
P.O.Box 23345, Dubai, UAE
Email: media@orientplanet.com
Website: www.orientplanet.com
Posted by
VMD - [Virtual Marketing Department]
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