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Global Top-Fifteen Pharma Company Selects Cegedim Relationship Management’s Saas Solution For Optimizing Alignment Of Sales Forces And Territories
Published Jul 20, 2011
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Cegedim Relationship Management, the world’s leading provider of Life Sciences-specific customer relationship management (CRM) solutions, announced that a global top-fifteen pharmaceutical company selected its sales force alignment solution, Organization Manager™, for implementation in 70 countries. The first global territory management solution for the Life Sciences industry on a software as a service (SaaS) platform, Organization Manager facilitates comprehensive territory alignment from a centralized online resource.
Better Sales Force Management in a New Life Sciences Environment:
Sales force realignments are resource and time consuming initiatives that due to their complexity may only occur up to twice per year in a typical Life Sciences company. As the landscape is changing more rapidly than in the past, successful Life Sciences companies seek to increase their ability to realign their commercial teams in an effective and seamless manner. Therefore, Bio-pharmaceutical companies need tools that track every movement of their sales forces in the past, present and future. Cegedim Relationship Management’s Organizational Manager meets these needs by delivering a robust, seamless and efficient realignment tools that:
• Minimizes sales force downtime and disruption associated with traditional territory realignments
• Reorganizes territories in a controlled and flexible manner with simulations and “what if” scenarios to find unaligned customers and forecasted sales rep territory gains and losses
• Consolidates reference for alignments – historic, current and future view - to address any inquiries related to compliance and compensation
• Easily integrates with CRM, Human Resources and other enterprise systems
“Organization Manager is the only solution of its kind that supports Life Sciences organizations striving for global or regional governance,” explained Laurent Labrune, Chief Executive Officer, Cegedim Relationship Management. “This prestigious company selected our state-of-the-art solution not only because of its functionality and our ability to provide global support, but also because it allows centralized management of all alignment data and territories from one single repository with optimized performance for complex, major realignments,”
Under the agreement, the global pharmaceutical company’s US affiliate will migrate from an earlier version of Organization Manager to the Global Organization Manager SaaS platform. In addition, over 70 of the company’s affiliates around the world, including Japan, UK, Germany, France, Italy and Spain, will be managed through Organization Manager by the end of 2012. The agreement also includes professional services for configuration, deployment and ongoing customer support.
Global Communications:
Drew BUSTOS
Cegedim Relationship Management
Tel: +1 (908) 443.2451
Email: drew.bustos@cegedim.com
Cegedim:
Aude BALLEYDIER
Media Relations
Tel: +33 (0)1 49 09 68 81
Email: aude.balleydier@cegedim.fr
Posted by
VMD - [Virtual Marketing Department]
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