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Quintiles, Kadrige Open E-Solutions Operation in the US
Published Aug 3, 2011
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Quintiles, the world’s leading biopharmaceutical services company, and Kadrige, the market leader in e-detailing and multichannel sales solutions for the pharmaceutical and healthcare industries, announced the opening of the first Kadrige office in the U.S.
By establishing a presence at Quintiles’ regional headquarters in Parsippany, N.J., Paris-based Kadrige is accelerating its international development plan for the North American region. In the U.S., Kadrige is building a team of consultants, sales professionals, project managers and information technology engineers to market the full range of services that enable biopharma to benefit from next generation medical call solutions.
In late 2010, Quintiles and Kadrige signed a co-promotion agreement covering Europe and the U.S. to offer solutions that help biopharma customers reduce one of their largest fixed costs by transitioning to a “hybrid” sales model. This blends face-to-face physician discussions with live, remote e-detailing calls via the telephone and internet. Quintiles and Kadrige are also developing Web-Call centers, which allow sales representatives to train or call on healthcare professionals via the Internet.
“The U.S. office opening is a natural evolution for the Kadrige/Quintiles alliance,” said Hubert Catanese, Managing Director at Kadrige. “North America is the leading global pharmaceutical market and the New Jersey, New York and Philadelphia triad hosts the headquarters of many major biopharma companies, some of which are already our customers. We have won several major contracts with leading North American groups who have chosen to rely on Kadrige medical hybrid calls to expand their market share.”
The creation of a local team in the U.S. will allow Kadrige to closely oversee ongoing projects, develop its business activity locally and provide quality support to its U.S. partners.
“In the changing world of biopharma, we call the New Health, we are providing the solutions our customers need through innovative technology and more than 10,000 field sales representatives,” said Michael Ackermann, Senior Vice President of Commercialization for Quintiles. “The goal is to set the standard for physician detailing, with a complete solution offering that integrates technology and face-to-face contact. Together, Quintiles and Kadrige can empower physicians with the most up-to-date, reliable information about the therapies that can help improve the lives of patients.”
For more information:
Quintiles
Mari Mansfield
Tel: +1 919 998 2639
Media Relations
Email: mari.mansfield@quintiles.com
Greg Connors
Tel: +1 919 998 2000
Investor Relations
Email: invest@quintiles.com
Kadrige
Franck Tupinier
Tel: +33 6 74 68 37 93
Media Relations
Email: ftupinier@myntic-pr.com
Posted by
VMD - [Virtual Marketing Department]
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