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BenQ Named Top Projector Brand In Asia Pacific, Middle East And Africa
Published Sep 8, 2011
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BenQ, an internationally-renowned provider of digital lifestyle innovations, was named the top projector brand in Asia Pacific, Middle East and Africa, by FutureSource Consulting’s Q2 2011 Report, reinforcing its position as a market leader in emerging regions.
In the Middle East, for the second quarter of 2011, BenQ projectors sales increased by 20%, in terms of both revenue generated and units sold (in comparison to the same period in 2010). According to FutureSource Consulting’s Q2 2011 Report, at the end of the second quarter of 2011, BenQ is the Number One projector brand in KSA with a 23% market share. In the UAE, BenQ’s market share is over 12%, and it is the Number Three brand in this market.
With about 13% total market share, BenQ is also the Number Two projector brand in the entire Middle East and Africa region.
Manish Bakshi, General Manager of BenQ for the Middle East and Africa, said; “Our recent rankings reinforce BenQ’s position as leader in the projector market particularly in emerging regions. With our innovative technologies we aim to be at the forefront of the education sector in the region which is a key priority area for BenQ’s projector technology. We are already leading the region’s education segment as the top projector brand in the Asia Pacific* education market and we are focused on building on this success.”
The FutureSource Consulting report found that BenQ projectors maintained second* position in the Asia Pacific* regions with 12.6% market share. BenQ achieved its number two ranking due to a steady performance in the education segment with 21% market share, additionally BenQ also has the Number One position in the 3D segment. These achievements underscore BenQ’s status as one of the most respected brands in the projector industry.
In India, BenQ clinched the top spot as the Number One projector brand with over 20% market share and 26.5% Quarter over Quarter (QoQ) growth rate in the second quarter of 2011. In Indonesia, one of its fastest growing markets, BenQ has held the Number One spot for four consecutive years.
“India is a very promising market, showing a 33% Year on Year (YoY) growth rate in its total available market in Q2. BenQ outgrew that market with continuous efforts to cultivate the local education market through intensive channel visits and marketing activities.” said Adrian Chang, President of BenQ Asia Pacific. “Indonesia, on the other hand, is a key emerging market in Asia Pacific where BenQ has remained No. 1 for over four years. To reinforce our leading position in such emerging markets, we’re set to introduce additional advanced technologies, and while doing so, continue to enhance our relationship with key channel partners.”
BenQ’s success in Q2 was shared around the world with over 11% market share achieved in the global market.
In Japan, BenQ was the only non-Japanese brand ranked in the top 3 with more than 10% market share. BenQ was also among the top three projector brands in 38 countries, including China, India, Indonesia, Japan, Australia, UAE, Saudi Arabia, Thailand, Germany, Italy, Russia, Canada, Mexico and Brazil. Similar to the Asia Pacific market, BenQ took the lead in both the DLP and 3D segments.
For the second half of this year, BenQ plans to unveil new models across all segments targeted to meet various demands. To help support schools to build a truly versatile learning environment for their students, BenQ has enhanced its projectors with power-saving solutions, optimized brightness and network control features. The company has also completed its short-throw projector offering from 0.3 to 0.9 throw ratio. Equipped with some of the world’s most innovative technologies, the launch of these cutting-edge products are expected to further enhance BenQ’s success in the projector market.
For more information, please contact:
Tina Flores
Action UAE
Tel: 00971 4 3902973
Fax: 00971 4 3908161
Email: tina.f@actionprgroup.com
Posted by
VMD - [Virtual Marketing Department]
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