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du Kicks-Off A New Partnership With The Iconic Manchester United
Published Oct 12, 2011
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In an exciting new development for UAE football lovers, du today announced an exclusive UAE partnership with the renowned Manchester United Football Club. The announcement was made at a ceremony held during GITEX, and was attended by legendary English striker Andy Cole (Andrew Cole) the second-highest goal scorer in Premier League history in the presence of du CEO Osman Sultan and Farid Faraidooni, Chief Commercial Officer, du, and others.
The two-year contract with the 19-time title winning team brings du customers even closer to the internationally-popular Manchester United (MU) Football Club, which is reported to have over 300 million followers, of which 56 million are in the Middle East. Manchester United supporters are rife among the Emirati population, and this newly-forged deal offers football-loving du customers the opportunity to access exclusively-assigned content, allowing them to closely follow their favourite squad throughout the year.
Announcing the deal, Commercial Director Richard Arnold said, “The partnership with Du further extends our coverage to our 56 million fans in the Middle East even further and we’re delighted to have found a partner that can give our supporters in the country a premier service of updates, exclusives and action.”
Sir Alex Ferguson said, “In recent years, the Club has grown very close links with the Middle East and we know from our visits there that the fans are as loyal and as passionate about the team as anyone. To be able to address them directly is incredible and the network of deals that we are building up means that more and more fans can feel involved with what happens at United.”
“We are proud and excited by this partnership deal with the legendary Manchester United Football Club, which allows us to bring a wealth of MU-related content to the dedicated fans amongst our five million customers,” said Farid Faraidooni, Chief Commercial Officer, du. “Manchester United is an icon and our sponsorship of the club will open up a world of exclusive privileges to our customers, allowing them to experience more than has ever been possible.”
Through the sponsorship agreement, du customers will be able to maintain a continuous close relationship with the club’s activities, keeping up with the latest images, news, games and more, including the chance to meet footballing heroes and legends, as du brings Manchester United closer to the UAE than ever before.
“We believe Manchester United is the leading brand when it comes to harboring a winning competitive spirit, and we are pleased to align with such a like-minded entity,” concluded Faraidooni. “Taking the step to collaborate with such a prestigious team brings further value to our customers and gives them the chance to experience the Premier League season like never before, knowing that they have a personal connection to the stars on the screen.”
Manchester United Football Club, based in Old Trafford, Greater Manchester, England, is the most successful team in England’s football history with 19 league titles, 11 FA Cups, four League Cups, three European Cups and two World Championship trophies to its name.
Saugat Chatterjee
Public Relations Manager
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@du.ae
Reka Sepsy
Manning, Selvage & Lee
Tel: +971 4 367 6154
Mobile: +971 55 220 68 20
Fax: +971 4 367 2615
Email: reka.sepsy@dubai.mslpr.com
Posted by
VMD - [Virtual Marketing Department]
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