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Sage Software Integrates Award-Winning CRM Solution With Social Media Functionality
Published Dec 19, 2011
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Sage Software, the leading global supplier of Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) solutions to medium and large organizations, has announced that its Sage CRM v 7.1, the latest version of the award-winning CRM solution, now comes with an updated application that will allow users key social media functionality, increased interactivity and tighter integration. These new features will now give users the advantage of incorporating information found in leading social media sites like Twitter and LinkedIn into a larger corporate sales profile, which in turn plays a key role in the selling cycle.
The announcement of the updated version complements a recent report from the International Data Corporation (IDC) showing that the global CRM applications market enjoyed a solid recovery in 2010 with year-over-year (YoY) growth of 6.2 per cent and revenues of USD16.5 billion.
The report also sees continued growth in 2011 with revenues approaching USD 18 billion on 7.6 per cent YoY growth. According to Sage senior officials, CRM applications will continue to evolve, as exemplified by the release of technology enhancements like social networking abilities and socialytics. Today\'s CRM applications are helping organisations deliver the next level in intimacy and insight, where customer experience and relationship will be the key differentiator.
“The presence of these newer features and connected service on Sage CRM v 7.1 makes it a total CRM package,” said Vikram Suri, Managing Director – Middle East & India, Sage Software. “We believe that the adoption and implementation of software should make things easier for people to do their business. The latest version of our CRM software gives our customers the flexibility, reliability, security and support to connect services and view their customer data in a way that best suits their needs now and in the future.”
Sage CRM v 7.1 comes with an email marketing feature that includes 90 templates giving users the advantage of developing a campaign with a simple wizard. Another feature included is the ability to capture feedback from emails and tweak their marketing campaigns to address generated feedback. The upgraded version includes an enhanced interactive dashboard with the option of adding several gadgets. These gadgets let you click on certain items, drill down, pull out certain information, giving users the advantage of prioritizing tasks in a single screen. The social media functionality is offered with twitter and LinkedIn integration. Sage CRM has also developed a browser-based system for mobile phones, initially rolling out a version for the iPhone & Android, further getting into Tablets. Also, Sage CRM v 7.1 can integrate seamlessly with Sage’s many ERP suites like Sage Accpac.
“By connecting the most relevant and real time information from across the business, Sage CRM is a powerful business tool that can play a fundamental role in facilitating joined-up thinking, informed decision making and greater business performance across an organisation,” concluded Suri.
For more information, please contact:
CommuniGate Middle East
PO Box 66861, Dubai, UAE
Tel: +971 4 3988134
Fax: +971 4 3988137
Email: info@communigateme.com
Website: www.communigateme.com
Posted by
VMD - [Virtual Marketing Department]
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