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AIMS Expects Increase In Demand For Digital Signage Solutions In GCC’s Education, Healthcare Sectors
Published Dec 21, 2011
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Advanced Interactive Media Solutions (AIMS), SCALA Middle East partner and the GCC market leader in digital signage solutions, has revealed that the education and healthcare sectors in the GCC have emerged as new growth destinations for interactive digital signage solutions, driven by the increasing need by academic and medical institutions for more reliable, efficient and versatile communication systems. AIMS has revealed that the successful implementation in various sectors such as retail, hospitality and banking, has helped create greater awareness about the business value and the impact on the bottom line of digital media applications.
Ahmed ElRidi, CEO of Advanced Interactive Media Solutions, said: “Digital signage can serve as a dynamic, intuitive and interactive communication platform, which is crucially important in the day-to-day operations of schools, universities and medical institutions. Installing digital signage solutions helps free key resources from non-core business functions, thus creating more opportunities to focus on premium-quality education and healthcare services.”
“In the delivery of prompt and quality healthcare, medical institutions constantly need to relay critical information to its staff and patients. Such information can have major implications on the health of any person, which is why it is crucial to have a reliable system that can be used to dynamically provide relevant data to different audiences. Digital signage likewise serves as an invaluable tool in the education sector as it can provide a single solution to manage various tasks, including the school’s emergency broadcast system and even several interactive kiosks around the campus. This ultimately creates significant cost-savings, while helping create a more conducive learning environment,” added ElRidi.
Digital signage can be used as a reliable and versatile emergency broadcast system by education institutions, with the added benefit of having a user-friendly tool to communicate up-to-date and relevant information to students, visitors, staff and other target audiences. Moreover, using a digital signage network will enable schools and universities to manage their emergency broadcast system, mobile TVs, information systems and interactive kiosks from a single location.
Digital signage is likewise being increasingly adopted by hospitals, clinics and other healthcare facilities as a unified solution to inform, entertain, and help patients and visitors feel comfortable. Medical institutions can set-up touch-screen kiosks or signage monitor that will provide all needed information, assisting patients in getting around the hospital and in accessing information about particular illnesses and disorders together with recommendations for home care. This minimises the pressure on doctors and the nursing staff, allowing them to focus on providing quality healthcare.
AIMS integrates the power of SCALA content management solutions, internet, interactive displays, mobile applications and communication technologies to develop interactive digital signage solutions for the region. The SCALA platform has been extensively used in creating state-of-the-art digital signage network solutions for renowned educational institutions and healthcare companies in different countries. It offers unmatched versatility in the development of rich-media content that powers thousands of digital signage networks worldwide. AIMS also uses advanced audience measurement solutions to maximise the ROI of each campaign and ensure optimum customer satisfaction.
Posted by
VMD - [Virtual Marketing Department]
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