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LG And Intel Sign Strategic Alliance For Intel Wireless Display (WiDi) Technology
Published Dec 22, 2011
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LG Electronics (LG) and Intel entered into a strategic alliance to adopt and jointly promote Intel? Wireless Display (WiDi) technology. Intel WiDi will be embedded into next year’s LG CINEMA 3D Smart TVs, making them the first in the TV industry to feature Intel WiDi technology. Intel WiDi is a wireless connectivity inter-face which allows for instant, high-definition viewing of content stored in notebooks and other external mobile devices on large screen TVs, projectors or monitors.
“Through this strategic alliance, CINEMA 3D Smart TV users will be able to access a wider variety of content in a more convenient manner,” said Seog-ho Ro, Senior Vice President of LG Home Entertainment Company’s TV Business Unit. “Intel WiDi will be one of several features that will enhance the user convenience of our CINEMA 3D Smart TVs, further differentiating our products from the competition.”
“Intel is planning to expand Intel WiDi technology to various devices to provide con-sumers the seamless, smarter usage experience,” said Hee-Sung Lee, Country Manager of Intel Korea. “Through this collaboration with LG Electronics, LG CINEMA 3D Smart TV users could also benefit from Intel? WiDi without the need to purchase an ex-ternal adapter.”
Intel WiDi not only enables sharing of stored content, it also transfers onto CINEMA 3D Smart TVs, projectors and monitors a spectrum of online contents – such as YouTube videos and streaming TV shows from broadcast websites – that are accessible through notebooks and other mobile devices. Users can view such contents through the expan-sive and immersive high-definition CINEMA 3D display.
Like wired connectivity standards, such as HDMI and USB cables, Intel WiDi does not require an active wireless internet or WiFi connection to transfer content between exter-nal mobile devices and CINEMA 3D Smart TVs. Intel WiDi establishes a direct connec-tion between the WiFi chips embedded in the external mobile devices and the CINEMA 3D Smart TVs.
Furthermore, Intel WiDi does not tie down the mobile device during real-time content sharing. Users may perform other tasks on their notebooks and tablet PCs while simul-taneously streaming content to a CINEMA 3D Smart TV, projector or monitor.
LG and Intel would undertake co-marketing activities and Intel WiDi-enabled LG CINEMA 3D products will be on display at the Consumer Electronics Show (CES) next month in Las Vegas.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of KRW 55.8 trillion (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players, video products, monitors, commercial displays and security systems for the consumer and commercial markets. LG's product areas include LCD and plasma televisions, LED LCD monitors, home theater systems, Blu-ray Disc™ players, audio components, video players and plasma display panels. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience. LG HE company is also a leader in providing commercial (or B2B) products such as digital signage, video conference system and IP security cameras.
Media Contact
LG Electronics Gulf FZE
Michelle Sequeira
Tel:+9714-350 9500, Fax: +9714-334 4304
Michelle. Sequeira @lge.co
LG-One
Lona Ayoub
Tel 971 4 3344930, fax 971 4 3344923
Email: Lona.ayoub@lg-one.com
Posted by
VMD - [Virtual Marketing Department]
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