|
|
|
|
|
du Launches 0529 As New Prefix Code Number In The First Quarter Of 2012
Published Dec 28, 2011
|
du will launch a new mobile prefix (052) with the digital hierarchy (9), during the first quarter of 2012. The new prefix code number (052) was granted by the Telecommunications Regulatory Authority (TRA). The addition of the (0529) series will open up one million extra lines to du’s new mobile customers.
“We would like to thank the TRA for granting us the new prefix code number, which is an essential addition for us to face the increasing demand on du’s mobile services. With the addition of (0529), we can continue to expand our active customer base that reached over five million mobile subscriptions,” said Farid Faraidooni, Chief Commercial Officer, du. “This will add approximately one million new lines, which will support customers’ demand for about six months based our observation of buying trends over the past months. This comes as a result of the high demand on our attractive mobile offers and services which consumed 80% of the existing prefix 055”.
More digital hierarchies under the (052) access code will be opened in the future as need calls to continue to cater to the ever-increasing demand for du’s value for money mobile services.
-Ends-
About du
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 3rd quarter of 2011, over 4,937,900 people in the UAE had chosen to become du mobile customers.
Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between ‘more credit’, ‘more time’ and now the ‘more international’ recharge option with additional credit on international calls) and Self Care.
For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.
du products and services for consumers and business are available through du’s retail network, currently numbering 37 du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access du products and services at more than 3000 authorised dealers or through the du e-shop, accessible at http://shop.du.ae du shops are a one-stop-shop for mobile service, carrier select and the payment of service bills.
du is 39.5 per cent owned by the UAE Federal Government, 19.75 per cent by Mubadala Development Company, 19.5 per cent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial
Market (DFM) and trades under the name du.
For further information, please contact:
Saugat Chatterjee
Public Relations Manager
Brand & Communications
Mobile: +971 55 9367045
Email: saugat.chatterjee@du.ae
Reka Sepsy
Manning, Selvage & Lee
Tel: +971 4 367 6154
Mobile: +971 55 220 68 20
Fax: +971 4 367 2615
Email: reka.sepsy@dubai.mslpr.com
Posted by
VMD - [Virtual Marketing Department]
|
|
|
