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Samsung Real Dreams Helps African Youth Build A Prosperous Future
Published Aug 27, 2009
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Samsung Electronics, a market leader and award winning innovator in consumer electronics, and the International Youth Foundation (IYF) will hold a two day conference in South Africa, August 18-19, to discuss the implementation of the Samsung Real Dreams program with key stakeholders across the region.
In Egypt, Samsung launched the global CSR initiative with local NGO, Nahdet El Mahrousa (NM) earlier this year.
Samsung chose to align with NM in Egypt due to their success with the Egyptian Education and Employment Alliance which cultivates the technical, business, and soft skills of young Egyptians entrepreneurs and new entrants to the labor market.
Aligned with the company’s corporate philosophy, Samsung Real Dreams empowers African youth by providing them with the knowledge and opportunities they need to be successful and realize their dreams.
The program plans to reach as many as 4,500 young people across Egypt, Kenya, Nigeria and South Africa who will benefit from training in ICT skills, life skills for employability, entrepreneurship and vocational skills, as well as job placement and enterprise development services.
Representatives from the Samsung Cairo office and NM will be attending the conference, which will provide a common orientation for the stakeholders involved and includes site visits to local Samsung Real Dreams projects.
The two day event will include a panel discussion and workshops engaging participants from the private, public and civil society sectors around youth employability and entrepreneurship issues in Africa.
“Samsung Real Dreams was established to help youth in Africa to fulfil their hopes, future aspirations and visions,” said Choongro Lee, President of Samsung South Africa.
“A central feature of the program is to help at risk youth enhance their employability and opportunities for successful, long term careers”.
Mr Lee added: “This meeting is designed to maximize synergies between involved parties with the common goal of promoting employability and entrepreneurship among young people across Africa. Together with IYF and our local partners, we are confident we can achieve Samsung Real Dreams’ objectives and touch the lives of thousands of young people in the region”.
For more information, please contact:
Trans – Arabian Creative Communications (TRACCS)
Mona Seif
Mona.seif@traccs.net
28 Wadi El Nile Street / Floor 1, Suite 2 / Mohandiseen, Cairo, Egypt
Tel: +20.23.304.6860 / +20.23.304.6870
Fax: +20.23.303.1219
Maha Ashraf
Senior Marketing Manager
Samsung Gulf Electronics
Zahreet El Maadi Tower – Corniche El Nile, Maadi
Cairo – Egypt
Tel +2 02 2528 5970
Fax +2 02 25285973
Maha.a@samsung.com
Posted by
VMD - [Virtual Marketing Department]
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