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Alfalak Extends Saudi Lexmark Distributorship To Include Printers

Published Feb 1, 2012

Alfalak Electronic Equipment & Supplies Co., a leading provider of technology-based end-to-end solutions in the Middle East, has announced that it has been authorized to sell printers manufactured by American technology firm Lexmark to the Saudi market.

A long-standing authorized reseller of Lexmark supplies in Saudi Arabia, Alfalak recently received Lexmark Supplies Partner Accreditation in recognition of its excellent sales performance. The latest contract aims to boost business relations between the two companies even further. Among the major beneficiaries of the agreement is Saudi Aramco, which already purchases Lexmark inks and toner cartridges from Alfalak.

“We are committed to delivering Lexmark’s world-class products to Saudi consumers in a timely and efficient manner and with the same attention to customers reflected by its corporate vision of ‘Customers For Life.’ We expect huge demand for Lexmark printers in the Kingdom given our prominent network of satisfied Lexmark patrons which includes Saudi Aramco, the world's most valuable non-publicly listed Company,” said Ahmed Ashadawi, CEO and President, Al-Falak Electronic Equipment & Supplies Co.

Alfalak’s end-to-end solutions cover Systems Solutions Consulting and Deployment, System Integration, Data Networking, Computer Supplies & Accessories, e-Business Solutions and Workforce Resources. Drawing on 30 years of expertise in the Middle East’s information and communications technology services market, Alfalak continues to rank among the Kingdom of Saudi Arabia’s top 100 corporations.

For further information, please contact:
Orient Planet PR & Marketing Communications
PO Box 23345, Dubai, UAE
Tel: +971 4 3988901
Fax: +971 4 3988941
Email: media@orientplanet.com
Website: www.orientplanet.com



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