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MATCO Launches State of the Art EMC Velocity Solution Center in Riyadh in the Kingdom of Saudi Arabia

Published Feb 7, 2012

Maham Al-Khaleej Trading Company (MATCO) announced today the opening of its second EMC® Velocity™ Signature Solution Center in the Kingdom. The center, located in Riyadh, is designed to demonstrate exactly how the technology works in a live environment, providing a total experience of the solution and the benefits without risk for the customer.

Based on the immense success of EMC’s own Global Solution Centers, MATCO’s new Solution Center in the Kingdom replicates a framework of technology that demonstrates EMC Proven™ solutions in approved environments. Backed by stringent testing, seamless partner integration, and document implementation methodologies, EMC Proven solutions reduce customer risk and ensure faster deployment.

“We are giving our customers real choice and the best of both worlds – the chance to experience exactly how the Proven solution would work for them based on EMC technology without any capital outlay. Our main objective at MATCO is to provide our customers with the best service levels and ensure they are getting the value of the solutions we offer them,” said Toni Prince, General Manager, MATCO IT.

MATCO’s Solution Center is designed to host a number of activities, including:
• Customer briefings, seminars, and workshops
• Live hardware and software demonstrations Training courses
• Complex proofs-of-concept
• Migration planning
• Benchmark and performance testing
• Comprehensive solution development

The center will also provide comprehensive solutions development, live and remote demonstrations, and improvement of near-customer environments via EMC’s Customer Integration Lab. The solutions demonstrated are based on the strategic collaboration that combines best-of-breed information infrastructure technologies from EMC, virtualization from VMware, and networking and compute solutions from Cisco and will focus on helping customers in their IT transformation towards the Private Cloud.

MATCO is focusing on the transformation to the private cloud for the benefits it offers to organizations in the Kindgom which include, but are not limited to:
• Reducing management complexity and costs
• Allowing organizations to meet service levels, protect their data, simplify deployments, achieve consolidation, and facilitate backups and restores
• Equipping organizations with agility to meet the demanding business requirements.

A leading Saudi systems integrator and solutions provider, MATCO has a skilled workforce comprised of certified engineers who design and run successful proofs-of-concept as well as work with their customers to design virtual data center architectures and conduct complete implementations. MATCO customers can also benefit from 24x7 on-site customer support service.

The first setup phase of MATCO’s Solution Center in Riyadh will showcase the main features of unified management of EMC Unified Storage showing its ease of use and efficiency to organizations. The second phase will cover replication between unified storage platforms and back up and recovery solutions.

Havier Haddad, Channel Manager, for EMC Turkey, Emerging Africa & Middle East, said: “The ability to support Velocity Signature Solution Center is at the core of our channel partners enablement program. This Center provides the tools for MATCO to work more efficiently with its customers, ultimately driving increased value through doing business with EMC.”

“EMC customers in the Kingdom will now have the ability to experience their planned solution and identify the ROI before making financial commitments. MATCO is dedicated to its customers’ transformation to the Private Cloud which will enable them to meet their business objectives through greater efficiency in virtualized storage, reduced deployment times, increased scalability and agility to deliver mission critical service levels,“ said Mohamed Talaat, Country Manager for Saudi at EMC.

About MATCO
Maham Al-Khaleej Co. Ltd. (MATCO) is a 100 percent Saudi company established in 1998 with the mission of filling an identified gap in the Information & Communication Technology (ICT) marketplace through architected solutions, re-packaged professional services and total turnkey projects execution. Since then, our coverage expanded into areas of system integration, managed enterprise solutions, consulting and training.

MATCO represents many international providers of quality information technology solutions that are specialized in corporate software products, system integration services, IT security planning and analysis, Information Life Cycle Management, Storage and Business Continuity Solutions.



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