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WD® Appoints Logicom Public Limited Distributor in the Middle East and Levant
Published Mar 1, 2012
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Western Digital®, a leader in hard drives and home entertainment products, today announced the appointment of Logicom as a distributor to sell WD’s range of products in the Middle East. The Cyprus-based company will be distributing WD’s products in Bahrain, Oman, Qatar and Kuwait for components and the entire product portfolio in Lebanon and Jordan.
“Penetrating newer geographies and making our products available in smaller markets is one of our key focus areas in the Middle East in 2012. Logicom will help us enhance our channel pull and drive growth in the area. We are delighted to have Logicom as our distributor, and look forward to a long and mutually beneficial relationship” said Khwaja Saifuddin, WD’s senior sales director, Middle East & South Asia.
Commenting on the partnership, Mr. Michael Papaeracleous, Executive Director of Distribution at Logicom said: “Partnering with a global leader like WD presents an excellent business opportunity for our large reseller base. Our partners can diversify their portfolio through addition of innovative and market-leading WD products. I am confident that our extensive distribution infrastructure in the region will help realize mutual business potential for WD and Logicom.”
“Demand for digital content is growing at a rapid pace. This presents an exciting business potential for a brand like WD whose innovative offerings have significantly contributed to the global storage market for over two decades. This partnership will assist us to meet expectations of the fast-growing market for storage, and Logicom is helping us to adequately address this opportunity.” concludes Khwaja Saifuddin.
About WD
WD, one of the storage industry's pioneers and long-time leaders, provides products and services for people and organizations that collect, manage and use digital information. The company designs and produces reliable, high-performance hard drives and solid state drives that keep users' data accessible and secure from loss. Its advanced technologies are configured into applications for client and enterprise computing, embedded systems and consumer electronics, as well as its own consumer storage and home entertainment products.
WD was founded in 1970. The company's storage products are marketed to leading OEMs, systems manufacturers, selected resellers and retailers under the Western Digital® and WD brand names. Visit the Investor section of the company's Web site (www.westerndigital.com) to access a variety of financial and investor information.
About Logicom
Logicom Public Ltd is an international group of companies, listed on the Main Market of the Cyprus Stock Exchange and a member of the FTSE/CySE20 index.
The Group’s activities include the distribution of technology products, the provision of Integrated IT Networking, Telecom and Business Software Solutions and the execution of large infrastructure projects. Logicom has physical presence in more than 20 countries, employs over 600 professionals and services more than 8,000 customers in 30 countries in Europe, Middle East, Gulf, North Africa and Asia.
In the constant pursuit of value creation, Logicom capitalizes on the fervor and passion of its people in order to provide the best service to its customers. Riding on the most recent technology trends it aims to be one step ahead, always ready to meet the evolving needs of its customers.
Posted by
VMD - [Virtual Marketing Department]
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