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Technology Sector Confident On Jobs And Revenues But Overall Confidence Falls, According To Survey
Published Mar 18, 2012
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The latest annual technology sector confidence survey conducted by Eurocom Worldwide, the global PR network, has revealed that despite uncertainty over world economic growth and the Eurodebt crisis, senior executives in the global technology industry are optimistic about growth in their own company’s jobs and revenues over the next 12 months. However, confidence in the outlook for the technology sector overall is down on this time last year.
According to the survey, conducted in association with Orient Planet PR and Marketing Communications, the Middle East representative of Eurocom Worldwide, 60 per cent of respondents expect the business they work for to increase jobs and 71 per cent forecast an increase in revenues. In contrast, less than half of respondents (46 per cent) are more confident about the outlook for the technology sector over the next 12 months, down from 61 per cent last year.
Commenting on the overall upbeat results of the survey against a backdrop of economic uncertainty, Mads Christensen, Network Director of Eurocom Worldwide said, “Despite confidence in prospects for the technology sector in general falling from last year senior executives remain upbeat about the outlook for their own businesses. This is remarkable since our survey was conducted in January and February against the backdrop of continuing concern about the Euro debt crisis and amid slowing GDP growth across many economies.”
The survey is positive on the outlook for tech jobs. 60 per cent expect to increase employment, similar to last year (57 per cent). Just 5 per cent expect to decrease headcount (9 per cent in 2011). Almost a third of respondents refer to a skills shortage with 30 per cent saying it is more difficult than last year to hire individuals with the right technology skills.
Nidal Abou Zaki, Managing Director, Orient Planet, said, “We believe two things may be happening. Exciting new technologies in areas such as mobile and the cloud mean that there is a stronger case than ever for IT investment. Secondly, it is likely that deferred IT spend can no longer be delayed if organisations are to maintain competitiveness.”
The Eurocom Worldwide technology confidence survey was conducted online by member agencies of Eurocom Worldwide during January and February 2012.
About Eurocom Worldwide
Eurocom Worldwide is a global alliance of independent, privately owned Public Relations agencies. Together, we form a global business-to-business communications solution provider with a focus on technology in its broadest sense. Eurocom Worldwide has 30 member agencies comprising over 900 communications specialists and consultants in 60 national capitals and centres of commerce around the globe. For more information, visit www.eurocompr.com.
Posted by
VMD - [Virtual Marketing Department]
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