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LG Electronics Launches New Website For Gulf Region

Published Sep 3, 2009
LG Electronics (LG), a leader in consumer electronics and mobile communications,unveiled the upgrade of its Gulf website, further strengthening its commitment to providing customers with a dynamic online experience.

Using state of the art flash animation and a variety of digital tools, the new site, www.lge.com/ae, allows users to actively engage with the LG brand product portfolio and share information.

"The Internet is increasingly becoming a focal point for consumers to research and obtain information about brands and their products. As a result, it is vital that companies ensure their websites contain as much information as possible, in an easily accessible and interactive manner," commented Mr H. S. Paik, President of LG Electronics Gulf FZE.

"Users visiting www.lge.com/ae can now benefit from the integrated functions of the LG online Service Centre, enabling them to download software and manuals without redirection to the LG service web portal".

Further additions to the website include an enhanced faceted search and collaboration tools, integrated service and support services as well as a variety of multi media functions all adding to the overall customer experience and providing users with an interactive platform to engage and share information.

The site also includes a micro site designed specifically for LG Healthy Living Collection, helping educated consumers on the benefits of adopting technology that facilitates improved health.

With former domain portal http://ae.lge.com no longer functional, customers are encouraged to visit www.lge.com/ae for further information on LG in the Gulf.

Visitors to the site will also be able to enter a series of competitions to win great prizes, in addition to taking part in regular quizzes.

www.lge.com/ae conforms toLG global brand guidelines, ensuring that all internet users, around the world, are able to maximise their online LG experience.



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Posted by VMD - [Virtual Marketing Department]


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