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3.5 Samsung LED TV Sold Per Minute
Published Sep 3, 2009
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The LED TV from Samsung Electronics is continuously setting new milestone in the premium flat TV market, Recently, it surpassed the 500,000 unit solds mark.
“The LED TV is really an exceptional product”, stated Mr. Duke Park, Samsung General Manager in Cairo.
”These figures are unexpected; however, it translates what we, at Samsung, believed to be a leading product, not only in terms of cutting edge technology, but also style and design. We are delighted that consumers recognize the achievements made with this new TV”.
The LED TV, introduced to the markets around the world starting from Korea and Europe in March this year followed by North America, China, Southeast Asia, the Middle East and Africa, and CIS, sold 500,000 units as of June 23 in only 100 days from the product launch (based on the supply to Samsung’s distribution channels).
In other words, the relatively expensive premium TV sold 5,000 units per day, 208 units per hour or 3.5 units per minute.
The Samsung LED TV has shown steady sales growth since its introduction to the market with 200,000 units sold in 6 weeks, 250,000 in 8 weeks and 350,000 in 10 weeks.
Only 4 weeks later, 150,000 more were sold, making the total number of units sold 500,000 in merely 100 days.
The LED TV’s solid sales trend is largely thanks to its growing popularity in the Middle East, Africa, and Latin America.
This clearly shows that Samsung’s LED TV has established its position in the market with the successful creation of a new category in the TV market by providing the best value to its major vendors, retailers and consumers just like Sony’s Walkman and Apple’s iPod did.
Samsung LED TV has also won critical acclaim across the global, with the Wall Street Journal, Focus and What Hi Fi, the leading British audio visual magazine giving the LED TV great reviews.
A leading on line product review site, CNET UK, has even described the LED TV as a TV “with a fantastic design and truly wonderful picture quality, this is a TV to fall in love with”.
For more information, please contact:
Trans – Arabian Creative Communications (TRACCS)
Mona Seif
Mona.seif@traccs.net
28 Wadi El Nile Street / Floor 1, Suite 2 / Mohandiseen, Cairo, Egypt
Tel: +20.23.304.6860 / +20.23.304.6870
Fax: +20.23.303.1219
Donna Doss
CE Marketing Manager
Samsung Gulf Electronics
Zahreet El Maadi Tower – Corniche El Nile, Maadi
Cairo – Egypt
Tel +2 02 2528 5970
Fax +2 02 25285973
donna.d@samsung.com
Posted by
VMD - [Virtual Marketing Department]
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