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Canon Wins Two IF Design Awards
Published Sep 3, 2009
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Canon, world leader in imaging solutions, has been awarded Gold at the International Forum Design (iF) communication design awards 2009 in Germany, in further recognition of its continued success in technology design.
The company has received the Gold iF award in the Product Interfaces category for its Digital IXUS 110 IS digital camera.
Canon also received an award in the Packaging Sales Packaging category for the Canon PowerShot E1, a digital compact camera.
Each year, the iF Awards jury, made up of top class designers and industry leaders, selects the best in international design amongst 2,500 entries from more than 30 countries across six award categories.
The iF Awards have been organised by the International Forum Design since 1953 and are now recognised as one of the most prestigious design awards in the industry.
“We are delighted to have received recognition from the renowned International Forum Design. These awards reflect Canon’s leadership in imaging solutions and our approach and attention to detail to the design and production process of each of our products. The awards are testament to the strength of the Canon brand and its global appeal,” said Bertil Widmark, Managing Director, Canon Middle East.
The Canon Digital IXUS 110 IS was particularly commended for the sophisticated design of its interface which enables fast and easy operation of the camera.
The newly developed user interface rotates smoothly on the screen allowing swift actions and no missed shutter opportunities.
Of particular note is the ability to select favourites and select pictures simply by shaking the camera.
The Canon PowerShot E1 was commended for the simplicity of the packaging design as well as the significantly reduced level of materials used, reducing the impact on the environment.
Masaaki Sakai, Senior General Manager of the Design Centre, Canon Inc., commented, “We are extremely pleased that the Digital IXUS 110 IS has been awarded the iF Gold Award. The first Digital IXUS was released in 2000 and has seen many technology upgrades since. Canon has focused heavily on user interface design to improve ease of use and experience quality”.
“For the Digital IXUS 110 IS specifically, we have improved the wheel operation to give smoother access to settings and the image library. In receiving this award Canon is further encouraged to design more easy to use, high quality and innovative interface experiences,” concluded Sakai
Canon Contact:
Munther Ayache
Marketing Department
Canon Middle East FZ-LLC
Tel: + 971 4 3915050
Direct: + 971 4 3915337
Fax: + 971 4 3916715
e-mail: munther.ayache@canon-me.com
Agency Contact:
Ghina Chaaban
d’pr
Tel: +971 4 323 3668
email: ghina@d-pr.ae
Posted by
VMD - [Virtual Marketing Department]
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