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du And Nokia extend The Convenience Of Purchasing Nokia Store Apps Without A Credit Card
Published Mar 29, 2012
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App-happy customers who want the latest Nokia downloads can keep their mobiles up to speed even easier than ever, thanks to du. du customers with Nokia phones will now have the option to purchase all the latest applications including games and premium content from the Nokia Store and be charged directly to their du post- or pre-paid line, offering customers a quick, convenient and secure form of payment. The service also offers du customers the additional choice and convenience of availing WiFi hotspots for downloading applications.
du and Nokia’s easy billing service provides consumers with the flexibility to easily download mobile games, applications, videos and images, delivering more personalization options directly to a wide range of more than 75 Nokia devices. With over 90,000 applications available in the Nokia Store, Nokia consumers across the globe download over 11 million applications a day. During 2011, the Nokia Store has witnessed a significant 280% growth in the number of downloads in the region.
The direct-billing initiative reiterates Nokia’s commitment to further enriching the customer’s user experience by offering a more convenient and secure payment option.
“Who doesn’t like convenience? We are making things even easier than ever for our customers, allowing them to make purchases from the Nokia Store in a much simpler way. Without credit card details to worry about, our customers can purchase Nokia apps from anywhere, at any time, providing them with the flexibility to download the very latest in mobile enhancements as and when they want them,” said Farid Faraidooni, Chief Commercial Officer, du.
Nokia customers can download a superb range of free and paid applications from the Nokia Store including over 2000 locally developed Arabic applications. Applications available to consumers include the top gaming sensation ‘Angry Birds’ and ‘Need for Speed’ for gaming fanatics. The service extends to social networking programs and instant messaging applications on offer including Facebook, Twitter and WhatsApp. Additionally there are many locally relevant applications including applications for Datawatch, UAE Football league, Stock Tracker, Dubai Parking, Al Jazeera, Sport360, Channel 4 Radio Network, Gulf News and a host of local Arabic language and Islamic applications.
“Today’s smartphone users demand handsets and services that can respond to their everyday lifestyle requirements and keep with up their social and entertainment needs. Consequently, mobile applications are an essential element for mobile users whose handsets are more than just a phone, they are a lifestyle accessory. The new Nokia and du direct billing service makes it even easier and safer for our consumers to stay connected and enjoy all the latest applications, providing a valuable and convenient smartphone experience,” said Vithesh Reddy, General Manager, Nokia, Lower Gulf.
About Nokia
At Nokia, we are committed to connecting people. We combine advanced technology with personalized services that enable people to stay close to what matters to them. Every day, more than 1.3 billion people connect to one another with a Nokia device – from mobile phones to advanced smartphones and high-performance mobile computers. Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation services, while Nokia Siemens Networks provides equipment, services and solutions for communications networks globally. This Nokia press release and other news are available at http://press.nokia.com. Join Nokia on Facebook at https://www.facebook.com/NokiaUAE.
About du
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 3rd quarter of 2011, over 4,937,900people in the UAE had chosen to become du mobile customers.
Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between ‘more credit’, ‘more time’ and now the ‘more international’ recharge option with additional credit on international calls) and Self Care.
For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.
du products and services for consumers and business are available through du’s retail network, currently numbering 44 du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access du products and services at more than 3000 authorised dealers or through the du e-shop, accessible at http://shop.du.ae. du shops are a one-stop-shop for mobile service, carrier select and the payment of service bills.
du is 39.5 per cent owned by the UAE Federal Government, 19.75 per cent by Mubadala Development Company, 19.5 per cent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.
Posted by
VMD - [Virtual Marketing Department]
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