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Etisalat Introduces HIGH TV 3D: The First 3D Channel In The UAE
Published Apr 4, 2012
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Etisalat continues to bring world-class TV entertainment to its customers as it launches the internationally acclaimed ‘HIGH TV’ 3D channel in the UAE. The channel is available on eLife TV (channel number 333).
Viewers in the UAE will now be able to enjoy the very best in entertainment 3D programming ranging from the latest entertainment news, travel programs from around the world to exclusive drama, comedy, fitness shows and movies.
Starting today, eLife TV will offer an exciting HIGH TV 3D lineup that encompasses lifestyle and entertainment programs on exotic destinations, coverage of exclusive parties, celebrity news and gossip, and a slew of in-house productions including reality shows and more.
Commenting on the introduction of the new channel, Rashed Alabbar, Vice President - Home Product Marketing of Etisalat said: “We are very pleased to add High TV 3D channel to the rich bouquet of content for our eLife TV viewers. As leaders in home entertainment, Etisalat was the first in the UAE and the region to bring 3D to our customers with the broadcast of 2010 FIFA World Cup through Al Jazeera Sports channels. Today, we once again become the first to launch a 24/7, dedicated 3D entertainment and lifestyle channel. Our customers will love the experience of viewing 3D TV from the comforts of their living rooms. The addition of the 3D channel strengthens our repertoire of entertainment options provided to our customers. It also substantiates our commitment to offer the best-in-class TV entertainment to our viewers.”
Etisalat’s eLife TV customers can subscribe to this new channel by calling 101 and selecting “A La Carte” option at only AED 20 per month.
“It is indeed a major milestone for us, as an international 3D channel, to be present in the Middle East on the leading platform with the highest reach,” said Eric Klein, CEO of HIGH TV 3D. “We are excited to be bringing the very best in lifestyle and entertainment programming to an audience that embraces entertainment as the very essence of their culture.”
“We look forward to presenting HIGH TV 3D eclectic programs to more territories across the world,” added Klein.
About HIGH TV 3D
Founded in 2010 in New York with presence in LA and Hong Kong, HIGH TV 3D is the only international channel that brings to audiences across the world a unique take on Entertainment, Drama, Comedy, Movies and Everything on Native 3D. HIGH TV 3D promises over 100 new shows and 400 new Hours every Year, and covers from the best Events around the world to the latest in Hollywood news and gossip. For more information, visit www.Hightv.tv
About eLife TV:
Etisalat offers eLife TV as a part of its Triple Play offering. A leading source of regional entertainment in the UAE, eLife TV offers more than 350 TV channels in 21 languages. With a wide variety of content ranging from sports to movies, documentaries to music, as well as channels for kids, eLife TV also features more than 40 high definition channels.
The comprehensive entertainment offering includes 15 premium TV packages from all major TV providers, and provides users with a number of exciting features. eLife TV customers benefit from features such as On Demand (Video on Demand) which is currently the largest library in the UAE with a choice of more than 700 of the latest movies from Hollywood, Arabia and Bollywood, 3D and High Definition, Catch-Up TV (which allows viewers to go back in time and watch the broadcasted programme up to one week later) and Recorder (the Personal Video Recorder which allows customers to record and play back their favorite programs in the same way as a DVD Player).
About Etisalat:
Headquartered in Abu Dhabi, Etisalat is the largest operator in the Middle East and North Africa regions. Offers hi-tech services to consumers, businesses, international telecommunication companies, ISPs, content providers and mobile operators, including managerial and technical training, SIM card manufacturing, e-payment solutions, clearing house services, peering, voice and data transit, and submarine and land cable services. Etisalat UAE is pioneering the launch of the first 4G service on its LTE-FDD network, the widest in Middle East and Africa. Etisalat operates in 17 countries in Asia and Africa with subscribers’ base reaching 167 million in 2011.
Posted by
VMD - [Virtual Marketing Department]
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