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Egypt’s Professionals Motivated To Work Despite The Recession, Latest Bayt.com And YouGov Research Reveals
Published Sep 7, 2009
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The majority of professionals in Egypt, 63%, are motivated at work, despite the current recession and its negative impact on the region’s workplaces, according to the latest study by the Middle East’s number one job site Bayt.com in conjunction with research specialists YouGov.
The study found that Egypt matches the regional average of 63% of employees motivated in their work, while Lebanon and Tunisia both significantly exceed the regional average: almost three quarters of employees, 72% in each country, said they are motivated in the work they do every day for their organisation.
The study asked respondents how important they consider their work life balance to be, and whether such a balance is encouraged by employers: an overwhelming 73% of the respondents said that achieving a good work life balance is very important for their levels of motivation at work.
The results do not vary significantly from the average across the region the lowest figure being 66% of respondents in Morocco, and the highest 77% in Egypt.
Asked whether their organisations support them to achieve a good work life balance, the majority of respondents, 65%, stated that they do receive such support from their work albeit to differing degrees.
The study found that those receiving the most support are respondents in Lebanon, 76% of all those questioned, compared to 65% of professionals in Egypt and at the lowest end of the spectrum 55% in Morocco.
Around the Gulf, support for work life balance is relatively consistent across the countries, reaching 70% for employees in Oman, 69% in Bahrain, 68% in the UAE and 65% in Kuwait.
The Employee Motivation study was conducted to understand how the current economic climate is impacting the satisfaction levels of employees in the Middle East, and to identify the drivers that motivate them in their work.
“When it comes down to the factors that make employees content and motivated, or the factors that make them distressed and demotivated, more often than not it is the basic, straightforward elements such as being able to achieve a good work life balance that matter,” explains Amer Zureikat, Regional Manager, Bayt.com.
“It is extremely beneficial for organisations to focus on improving and maintaining motivation, as it is highly valued by employees, does not have direct costs attached to it and has a positive impact on productivity and returns,” says Joanna Longworth, Chief Marketing Officer, YouGov.
“While this is less a case of rocket science and more a case of common sense, it still goes neglected by some employers who favour profit making at the expense of a happy workforce. By pointing out these pain points through research such as this, it provides all employers with a general picture of what lies behind employee motivation, and serves as a reminder of how important the ‘human touch’ is for employee wellbeing and motivation”, adds Zureikat.
The drivers of motivation at work, aside from a good work life balance, are varied, with opportunities for long term career growth topping the table in importance, as agreed by 36% of employees.
Also important according to the employees surveyed are the company’s or brand’s reputation (33%), while interestingly, only 5% of respondents said that they are primarily interested in pay.
The feeling of ‘belonging’ to an organisation is often cited as an important motivational factor, and one way this is accomplished is by maintaining strong internal communication channels.
While 64% of employees feel informed to varying extents of their company’s activities, only 20% of employees stated they always believe what is formally communicated to them by their company regarding internal plans and developments.
Surprisingly, 25% of respondents said they seldom believe their company, while 8% said they never believe what they are told.
“That only a fifth of employees believe what their companies tell them and a significant percentage rarely do, is indicative that many of the region’s organisations are not trusted by the people that really matter their employees. This is an issue that could have a major impact on their business going forward, in terms of attrition rates or even reputation; in such organisations, action is definitely needed to address this, and fast,” comments Longworth.
The study went on to ask the respondents whether they feel that the work they do in their job is significant and important to the company.
The majority of respondents across the surveyed countries, 76%, strongly agreed it is important, with those in Syria, 84%, and Morocco, 83%, the most positive about the work they do and the contributions they make.
Like the rest of the North African countries surveyed, Egypt’s respondents were positive about their work, with 81% of employees strongly agreeing that it is important to their company, alongside 81% of respondents in Algeria and Tunisia.
Clearly, the region’s employees also agree that the work they do is important to them to varying extents.
The countries with employees most positive about the work they do are Algeria and Tunisia, with 92% agreeing that their work is personally important, followed by Oman (90%) and Syria (89%), contrasted with a high 88% in Egypt.
As part of the study, respondents were asked a series of questions relating to their satisfaction with work and their organisation, two key elements that drive employee motivation in the workplace.
The majority of the region’s respondents, 79%, stated they are satisfied to varying extents with the job responsibilities they have to fulfil.
The study found that 84% of respondents in Bahrain are satisfied; the highest among the surveyed countries, followed by Tunisia (83%) and Egypt (82%).
When it comes to recognition and appreciation for good work, 59% of respondents said they are satisfied or very satisfied.
In Egypt, 61% of respondents said they are satisfied or very satisfied, while 27% confirmed they are dissatisfied the highest among the surveyed countries in North Africa, with 23% of employees in Algeria dissatisfied, followed by 21% of employees in Morocco, and 20% in Tunisia.
Employees in the region were also largely unhappy with the opportunities for personal and professional growth within their organisations: 52% said they are satisfied to very satisfied, while 45% of respondents stated they are dissatisfied to varying extents.
Just over half of employees in Egypt, 54%, are content with the development opportunities they are offered, with 30% dissatisfied and 14% very dissatisfied.
Dissatisfaction levels are similarly high around the Gulf region reaching 50% in Saudi Arabia, 48% in Bahrain and 50% in Kuwait.
“Career growth and development are hugely important to an employee’s sense of worth and what we are seeing from these figures is that development opportunities are not generally on offer, or if they are, they are not good enough or are not geared to an employee’s needs. However, it is well known that if employers invest in their employees and encourage them to develop their skills or personality, then employees are much more likely to be committed to their work and their organisation. It is a relatively minor expense that can be addressed in an organisation, but it is one that holds weight with employees,” states Longworth.
Levels of stress at work a significant demotivating factor were found to be reasonably high among the region’s employees.
Almost a fifth of all respondents, 19%, said that they are under severe stress, while another 66% feel stress in some form.
Countries with the most ‘stressed’ employees are Jordan and Egypt, where 90% and 88% of employees respectively are suffering some form of stress at work.
In the Gulf, the UAE and Bahrain are the most stressed countries: 87% of employees in each country stated they are stressed, followed by Kuwait’s, Qatar’s and KSA’s respondents at 85% each.
Finally, the respondents were asked how they felt about their current job, and whether they were planning to stay or leave another strong indicator of levels of motivation.
An overwhelming 70% of respondents said they are either in the process of trying to leave their current job, actively looking for a new job, or willing to leave their present job indicating that the region’s professionals believe that it’s either time to move on, or they can do much better than their current position.
“Studies such as these are hugely interesting to HR industry stakeholders and employers in the region, because they paint an up to date, clear picture of the region’s employment environment and the ‘Achilles heel(s)’ of the region’s employees something especially pertinent during the current recession when employers are keen to keep their best talent on board. In addressing the findings of this data and seeing how it is relevant to their own organisations, business leaders can potentially turn around their workforces from being demotivated, negative and a strain on the organisation to workforces that are highly motivated, productive and profitable,” concludes Zureikat.
Data for the Employee Motivation study was collected online between the period of 3rd and 17th August 2009 with 13,376 respondents from across the UAE, KSA, Qatar, Oman, Kuwait, Bahrain, Syria, Jordan, Lebanon, Egypt, Morocco, Tunisia, Algeria and Pakistan. Males and females aged 21 years and older, of all nationalities, were included in the study.
For Further Enquiries:
Bayt.com Contacts:
Peggy Chamoun
Senior Marketing Manager
peg@bayt.net
Tel: 04 391 1900
YouGov Contacts:
Joanna Longworth
Chief Marketing Officer
joanna.longworth@yougovsiraj.com
Tel: 04 367 0340
Mobile: 050 848 7038
Gregory Henderson
Manning, Selvage & Lee (MS&L)
Tel: +971 4 367 6275
Fax: 971 4 367 2615
Email: Gregory.henderson@dubai.mslpr.com
Posted by
VMD - [Virtual Marketing Department]
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