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GITEX Embarks on Africa Roadshow
Published Apr 12, 2012
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GITEX, the MEASA region's premier Information and Communications Technology (ICT) event, will this week embark on a roadshow of the African continent, spanning 12 countries across East, West and North Africa.
As part of GITEX’s ‘Africa in Focus’ campaign, the team will meet with key government organisations, industry associations, embassies, and leading ICT companies to discuss the dynamic opportunities available to companies in Africa looking to expand their businesses across boundaries.
Africa is a significant contributor to the growing global ICT market, which is valued at over USD 3 trillion. According to the global market research and consulting company IDC's top 10 technology predictions for 2012, ICT spending by the government sector in the Middle East and Africa is set to increase by 15.1% year on year in 2012 to reach USD 7.41 billion. With the Middle East ICT sector remaining resilient, Dubai continues to be an ideal gateway for companies focused on strengthening their presence in this region.
“There are sizeable opportunities for ICT companies in Africa to grow and expand its reach as the markets mature and infrastructure develops,” said Trixee Loh, Senior Vice President, Dubai World Trade Centre. “Through these roadshows, we will work closely with the relevant governments and industry officials to foster ties and explore trade opportunities that will be mutually beneficial to all.”
The roadshow will kick off in Nairobi, Kenya on 12 April 2012, where the GITEX team will meet representatives from Rwanda, South Sudan, Tanzania and Uganda. While in Nairobi, the team will meet officials from Kenya ICT Board, who this week announced its aim to be among the top 10 ICT hubs in the world. Kenya’s national ICT Master Plan, an initiative by the Ministry of Information and Communication, aims to drive aggressive growth in the ICT sector by 2017, contributing up to 25% to the country’s GDP.
The roadshow aims to bring in further participation from other African countries such as Nigeria, Morocco, Algeria, Tunisia, Cameroon, Ghana and Senegal, which will be covered in early May, offering exhibitors lucrative networking opportunities, product showcasing, brand launch platforms and tangible returns on investment.
Last year, GITEX attracted over 3,500 exhibiting companies and over 138,000 attendees from 144 countries. The ‘Africa in Focus’ campaign in 2011 saw a 21% increase in visitors from Nigeria, Sudan, Kenya, Libya and South Africa. GITEX 2012 will also be targeting trade delegations from Kenya, Nigeria, South Africa, Algeria, Morocco, Tunisia, Egypt, Turkey, India, Saudi Arabia and Qatar.
For more information, visit www.gitex.com
About GITEX Technology Week
GITEX Technology Week delivers the ultimate platform for the international ICT industry to meet and conduct business. The event is a definitive gateway not just to the Middle East market but to the wider region.
GITEX Technology Week hosts thousands of key suppliers and market innovators across three core disciplines:
GITEX Business Solutions: The leading international ICT trade event for enterprise solutions and SMBs for the MENASA region.
GULFCOMMS: The largest international telecommunications trade event for mobile, fixed IP and satellite.
Consumer Technology: The MENASA region's premier international trade event for consumer technology, entertainment, IT systems, components and peripherals.
About Dubai World Trade Centre (DWTC)
Website: www.dwtc.com
As the organiser of GITEX Technology Week, Dubai World Trade Centre offers more than 32 years' experience of delivering world-class events in the Middle East, providing local, regional and international exhibitors with unmatched expertise and in-depth market knowledge.
Our team organises 18 of the largest and most successful international and regional shows in Middle East, providing an ideal platform for business development in the region. Our commitment to ongoing innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, and delivered consistent satisfaction to exhibitors and visitors.
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VMD - [Virtual Marketing Department]
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