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AIMS Deploys Network of Over 60 Digital Screens for World Ophthalmology Congress 2012
Published Apr 12, 2012
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Advanced Interactive Media Solutions (AIMS), SCALA Middle East partner and the GCC market leader in digital signage solutions, has announced that it has installed a digital signage network consisting of more than 60 digital screens during the recently concluded World Ophthalmology Congress at the Abu Dhabi National Exhibition Centre (ADNEC) in Abu Dhabi. AIMS developed the concept and the content of the digital signage solution, which served as one of the key features of the Congress.
AIMS deployed multiple touch-screen kiosks near the exhibition area, which collectively featured more than 4,000 presentations from leading specialists from around the world. There were also several units of 42-inch portrait screens placed outside the conference areas, displaying session schedules to guests and visitors.
Ahmed ElRidi, CEO of AIMS, said: “The surge in demand for our services in high-profile exhibitions demonstrates the growing awareness about the advantages of digital signage as an effective tool for disseminating information during such dynamic, large-scale events.”
AIMS has been working on this product range in coordination with conference organizers on a variety of leading projects such as the Emirates Ophthalmology Conference, the IDA World Congress and most recently the World Ophthalmology Congress organised by Meeting Minds – Experts. During these events, AIMS helped maximise the value of investments in digital signage networks and contributed to achieving greater success in delivering key messages to specific audiences. The installation of more than 60 screens during the World Ophthalmology Congress is a great example of the growing popularity of digital signage solutions in the exhibitions industry.
Medhat Nassar, Managing Director of Meeting Minds - Experts, said: “Our experience during the Congress clearly showed that digital signage is a more efficient, cost-effective and powerful tool for presentations and promotional purposes. It gave us greater control over the content, which allowed us to easily update timings and other information, providing greater convenience to guests and keeping them informed on what is happening. AIMS has done an excellent job in developing a customised digital signage solution that reinforced the reputation of the Congress as one of the most prestigious educational and networking events in the field of ophthalmology.”
AIMS integrates the power of SCALA content management solutions, internet, interactive displays, mobile applications and communication technologies to develop interactive digital signage solutions for the region. The company also uses advanced audience measurement solutions to maximise the ROI of each campaign and ensure optimum customer satisfaction.
About AIMS:
Advanced Interactive Media Solutions (AIMS) is the GCC market leader in Interactive Digital Campaign creation and management, taking a client’s message from concept, through design, deployment and monitoring. AIMS taps the power of interactive, temporary, standalone Digital Signage Solutions to deliver to advertisers and agencies in the Middle East the most compelling and effective tailor-made campaigns for their target audience. AIMS offers customers the unique proposition of immediate ROI and their full satisfaction by supplementing its advanced solution of content creation and management, email and social networking, interactive displays (Augmented Reality, 3D Projection Mapping), mobile applications (QR Coding, iPhone & Android applications), and telecom technologies (Bluetooth, 3G, wifi) with a state-of-the-art audience measurement solutions.
AIMS services include consultancy on Digital Campaigns, concept development, location assessment, location provisioning (malls, cinemas, public areas, etc.), Digital Network implementation, Digital Content creation, Anonymous Audience Measurement, and distribution, installation, maintenance and monitoring.
AIMS is a part of a group of media companies that also include SSS (Specialized Software Services) that has offices in Dubai, Abu Dhabi and partners across the GCC. AIMS & SSS offer superior interactive marketing solutions for managing the implementation of Digital Signage, with a cross-industry platform that is exponentially growing, especially in retail industries, to help local and international retailers deliver their message to their most desirable audience.
Posted by
VMD - [Virtual Marketing Department]
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