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Haier Appoints IBS as Authorized Distributor in Egypt
Published May 3, 2012
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Haier Group Corporation (www.haier.com), the world’s number one major home appliances brand, announced today the appointment of International Business Systems (IBS) (www.ibs.com.eg), as its authorized distributor in Egypt. The new partnership enables Haier to offer its extensive home appliance and consumer electronics products for the first time to the Egyptian market.
Recently, Euromonitor International has ranked Haier as the number one major home appliance brand in the world, marking the third consecutive year in a row the company has achieved this ranking.
IBS will extend Haier’s local presence in addition to actively promoting Haier’s award winning product lines. As the exclusive distributor, IBS will be responsible for developing an extensive dealer network and channel partnerships. IBS is considered one of the foremost distributors in Egypt, representing some of the world’s biggest computer and consumer electronics brands.
The appointment is also seen as Haier’s confidence and commitment in the Egyptian market, one of the largest consumer markets in the region. Mr. Hu Jianhua, Sales and Marketing Director, Africa and Middle East, Haier noted, “Haier’s new partnership allows us to establish a strong local presence in the Egyptian market, and complements our expansion in the Middle East. We consider the Egyptian market to have tremendous potential and IBS will enable Haier to reach out to new customers as well as support one of the fastest growing consumer markets in the region.”
Mr. Mamdouh El Baz, CEO, IBS commented by saying, "We’re extremely proud to be partnering with the world’s number one major home appliances brand. With strategic distribution channels throughout Egypt, IBS is confident our partnership will result in strong brand awareness and sales activity for Haier’s products. We look forward to a long and mutually beneficial relationship.”
Haier offers Egyptian consumers a range of innovative products including home appliances as well as its complete line of LED and LCD televisions. This features Haier’s award winning Core Series LED line with its unique sound bars; boosting audio performance to enhance the home theater experience.
Haier is committed to providing new solutions to its customers through innovative products designed to meet their wide ranging needs due to the confidence in Haier’s product quality.
Facts & Figures
About Haier Group Co. Ltd
Founded in 1984 under the leadership of Mr. Zhang Ruimin, its current Chairman and CEO, Haier Group is the number one major home appliances brand in the world. Its products are distributed in more than 165 countries throughout North America, Europe, the Middle East, Asia and Africa. Driven by a philosophy of entrepreneurship and innovation, Haier Group has 10 research and development centers, 24 manufacturing plants, 21 industrial parks, and 61 trading companies. With more than 70,000 employees worldwide, Haier Group’s global revenues were USD 24 billion (RMB 150.9 billion) in 2011. For more information, please visit: www.haier.com
About International Business Systems (IBS)
Founded in 1996 as an Egyptian limited partnership company, IBS is a fast growing importer and assembler and leading information technology (IT) product distribution company. With its extensive distribution channels and strong pre and after sales support, IBS is the authorized distributor and service provider for some of the world’s leading computer and consumer electronics brands. The company focuses on a strategy of developing strong channel partnerships and responsive support while bringing end users innovative products. IBS is ISO 9001:2000 and OHSAS 18001:1999 certified. For more information, please visit: www.ibs.com.eg
For media inquiries, please contact:
IBS:
Walid Samir, Marketing Manager
Telephone: +20 2 275 5300 Ext. 1180
Address: 26 Gamal el Din Dewidar, 8th District, Nasr City
Cairo, Egypt
E-mail: walid.samir@ibs.com.eg, Internet: www.ibs.com.eg
Press contact:
VMD > ROOT Technologies
Ann Ruengsorn, VMD > ROOT Technologies, Tel.: +202 2267 1601 ext. 205
Rawan Makeen, VMD > ROOT Technologies, Tel.: +202 2267 1601 ext. 205
E-mail: vmd@root-technologies.com
Posted by
VMD - [Virtual Marketing Department]
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