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Du TV+: The Next Generation Interactive TV Arrives In The Middle East, Enabled By Alcatel-Lucent As Network Integrator And Powered By Microsoft Mediaroom
Published Sep 8, 2009
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Alcatel-Lucent (Euronext Paris and NYSE: ALU) announced that Emirates Integrated Telecommunications Company PJSC(du), has successfully launched du TV+, an advanced IPTV service, providing subscribers in its current fixed line areas with high quality TV programming, and other multimedia content services delivered by Alcatel-Lucent.
The new IPTV service has been enabled by Alcatel-Lucent’s IPTV solution designed based upon the Microsoft Mediaroom middleware platform, Alcatel-Lucent Operations and Service Fulfilment solutions and complemented with some custom specific applications and services.
With this solution, du surpasses their previous IPTV service offering in order to give its customers an unparalleled user experience.
Mediaroom, a solution which changed the concept of IPTV, powers services for more than 3 million subscribers worldwide and is the world’s most deployed IPTV middleware according to data from Screen Digest. This offers du customers a significantly improved television and multimedia service.
Highlights include user friendly features such as: high definition channels, instant channel change, , and easy on screen Guide.
On the other side Alcatel-Lucent applications enriched the offer with FAQs.
With the launch, du consolidates its pioneering position in the Middle East as an IPTV services provider, and joins a global base of telecom service providers around the world that rely on Alcatel-Lucent’s end to end video network and system integration expertise including professional services such as solution architecture and design, validation, project management, optimization and maintenance.
“This launch represents a major expansion of our service offerings, which now includes high quality video entertainment and content services,” said Farid Faraidooni, EVP Commercial, du.
“For this project, Alcatel-Lucent proved they had the end to end expertise and integration experience to help us transform our network and business to enable us to provide more and better services to our customers”.
“This launch sets the stage for the convergence of the telecommunications and entertainment industries in the Middle East and gives du an important new tool to expand its relationship with its subscribers by supporting a range of compelling new services,” said Vincenzo Nesci, Head of Alcatel-Lucent’s activities in the Middle East and Africa region.
“The successful delivery of advanced entertainment service by a leading Middle Eastern operator such as du is a milestone for Alcatel-Lucent, enhancing our real-world experience in bringing IPTV and entertainment services to the market“.
Colin Morrison, director of sales in EMEA for Microsoft’s TV, Video and Music Business, said, “In migrating its IPTV service to the Mediaroom platform du is able to add HD and advanced digital video recording and video on demand features and further differentiate its service through an applications environment that allows them to easily develop and deploy customized interactive applications”.
Alcatel-Lucent is a recognized leader in IPTV, occupying the No. 1 position in IPTV access and middleware solutions delivery worldwide according to the most recent MRG IPTV Market Leaders Report (August 2008).
Alcatel-Lucent is the global leader in end to end video integration across fixed and mobile networks with over 100 video network projects deployed.
The company is also involved in more than 55 triple play service delivery architecture (TPSDA) deployments, and more than 60 IPTV transformation and integration projects.
These transformation projects leverage Alcatel-Lucent’s extensive field deployment experience and lab investments in next generation IP Transformation Centers (IPTCs) and dedicated IPTV Network Solution Integration & Testing lab (NSIT) to reduce time to market and mitigate deployment risk.
For further information, Please Contact:
Saugat Chatterjee
Public Relations Manager, Channels Communications
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@du.ae
Souraya Dally
Manning, Selvage & Lee
Tel: +971 4 3676170
Mobile: +971 55 495 6488
Fax: +971 4 367 2615
Email: souraya.dally@dubai.mslpr.com
Or visit www.du.ae
Posted by
VMD - [Virtual Marketing Department]
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