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Elaph.com New Website
Published May 7, 2012
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Elaph.com is proud to announce the launch of its new website at the 11th Arab Media Forum on May 7th 2012 – coinciding as well with Elaph’s 11th Anniversary.
Since its launch in 2001 as the first daily Arabic news website (e-daily), Elaph has been a pioneering force in news media, maintaining a progressive and independent stance that resonates with young-minded audiences across nations. Regarded as the most respected electronic daily in the Arab world, its Founder, Publisher & Editor-in-Chief, Othman al-Omeir’s vision for Elaph.com remains true and constant. Today, Elaph is continuing to evolve to match the technological developments of the last decade.
Tonight at the prestigious 11thArab Media Forum, Elaph is proud to announce that the launch of its new website, which will go Live on Tuesday morning in the UAE [05.00am May 8th] - [Beirut time – 04.00am] -[London 0.2.00am] will start to showcase the embedded new media technology and present to the Arabic world a new, unique, exclusive and fresh way of interacting with the website.
Says Othman al-Omeir, “ The first thing users will now see on the Homepage and throughout the site are the Newswalls which provide a visual way to browse and explore the latest news. Driven by images, the Newswall provides an engaging visual representation of all the latest news on site. Users are able to browse and select an image and an accompanying headline on the Newswall and then read the full story. As the news is constantly updated, so the Newswall constantly evolves and changes.”
“ We want to combine great editorial content with a great user experience”, says Othman al-Omeir, “ and provide innovative ways for brands to build relationships with our readers across multiple platforms.”
In order to achieve this Elaph has partnered with Ultra Knowledge as its technology partner and innovator of the Newswall. By combining strong editorial with the innovative partnership with Ultra Knowledge, Elaph is introducing a new commercial opportunity to the region via its Newswall.
A further example of Elaph’s forward thinking is sponsorship of the Ultra Knowledge Tweetwall which will be capturing and visually displaying all the conversations Live and as they are taking place on Twitter using the Events hashtag # AMF2012. The Tweetwall is making its debut in the region here at the Arab Media Forum and will be seen on some of the big screens in the main auditorium.
Of the Gulf/MENA region’s estimated 500million Arabic speakers, where almost half are aged 15-44, they are increasingly turning to digital alternatives and new social media outlets rather than to traditional print media.
As Elaph’s Editor-in-Chief Othman al Omeir says, “Vibrant, hungry for fresh challenges, fired by a commitment to editorial independence and quality: this is Elaph Publishing in the 21st century.”
Elaph is placing itself at the forefront of the digital revolution and will continue to build on its enviable reputation for both objective and independent news reporting, editorial opinion & analysis.
Says Al-Omeir, “Elaph’s agility allows it to compete head to head with the traditional media groups. But never one to stand still, Elaph must diversify and grow and partner with innovators if it is to remain a dominant force in the rapidly expanding world digital media environment. Accordingly, Elaph’s relaunch is designed to meet new editorial and commercial imperatives.”
In this its 11th year, Elaph has today established itself as a trusted and respected brand across the Gulf/MENA region as a whole – and beyond – by virtue of its independent editorial policy and longevity.
Says Al-Omeir “ I’m proud of our success, especially in such a competitive market. This is in no small part due to the commitment of our staff & our readers who have helped create our enviable brand reputation. I wish to thank them personally for contributing to our success. I believe the new and distinguishing features of Elaph.com will deliver strong appeal to both our current & new readership both online, on mobile and on our Apps.”
Posted by
VMD - [Virtual Marketing Department]
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