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Banish The Blade And Keep Your Cool
Published May 22, 2012
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As summer settles in and temperatures begin to soar, Dyson’s range of bladeless Air Multiplier™ fans will keep you cool this summer.
While the blades on conventional electric fans literally chop the air, causing uneven airflow and unpleasant buffeting, the Dyson Air Multiplier™ range replaces the blades with a state-of-the-art system that creates and amplifies a steady jet of air. Surrounding air is drawn into the airflow in a process known as inducement and entrainment.
No blades means, means no need for a grille; so it’s safe for the entire family and easy to clean. The Dyson Air Multiplier™ fans have a brushless motor engineered into the base of the machine giving it a low centre of gravity.
James Dyson, founder of Dyson said: “I’ve always been disappointed by fans. Their spinning blades chop up the airflow, causing annoying buffeting. They’re hard to clean. And children always want to poke their fingers through the grille. So we’ve developed a new type of fan that doesn’t use blades.”
In developing Air Multiplier™ technology, Dyson’s team of fluid dynamics engineers ran hundreds of simulations to measure and map airflow – allowing them to precisely optimise how the Dyson Air Multiplier™ fan works.
While fans with blades are only wired to run at just two or three settings, Air Multiplier™ fans are powered by an efficient brushless motor that allows air speed to be precisely adjusted with a dimmer-switch and controlled oscillation. And with touch-tilt technology, the machine can be adjusted to any angle.
The range of fans are all available in the UAE in three models:
• Dyson AM01 Desk fan: Ideal for a study or bedroom and available in 10” and 12” versions and white/silver and iron/blue colours, the Dyson AM01 uses Air Multiplier™ technology to amplify air 15 times, expelling 405 litres of cool, smooth and uninterrupted air every second.
• Dyson AM02 Tower fan: At 1 metre high and only 19 centimetres wide, the AM02 Tower is slender and running track shaped to take up limited floor space in a living room or small office setting. 33 litres of air are drawn through a mixed flow impeller each second and amplified 16 times using Air Multiplier™ technology. The AM02 is available in white/silver and iron/blue colours.
• Dyson AM03 Pedestal fan: Available in a white/silver colour and offering the most airflow of all Dyson Air Multiplier™ fans, the AM03 Pedestal is ideal for large open concept homes and offices as it draws in 33 litres of air per second and amplifies the air 18 times. Unlike other pedestal fans, which use an awkward clamp to fix the height, AM03 Pedestal uses a constant rate Tensator spring to easily push or pull the loop amplifier to set the height and angle. The machine extends from a height of 1.2 metres to 1.4 metres for use in larger areas including living rooms and offices. It has no spinning blades, is easy to adjust and tilt.
About the Dyson Air Multiplier™ range:
• Easy to clean – With their simple loop, Dyson Air Multiplier™ fans are quickly wiped clean with a cloth.
• Weight – The AM02 Tower weighs 3.39kg and the AM03 Pedestal weighs 4.35kg.
• Noise – Dyson Air Multiplier™ fans are comparable to competitor products of similar performance in their categories.
• Remote – Turning the AM02 Tower and the AM03 Pedestal on and off, adjusting airflow rate and controlling oscillation can be done easily from across a room. The remote control uses a 3V “coin” cell battery and is curved and magnetised to store neatly on top of the machine.
• Guarantee - Guarantee - Dyson Air Multiplier™ fans have been tested for the equivalent of 10 years use and come with a two year parts and a one year labor guarantee.
• Power - The AM01 desk fan is designed for personal use while the AM02 Tower and the AM03 Pedestal use slightly higher power (65 watts versus 40 watts) to generate more airflow.
MSRP and Retailers:
The Dyson AM01 Desk fan is currently available at a MSRP of 1199.00 AED for the 10 inch model and 1299.00 AED for the 12 inch model at UAE retailers: Jumbo Electrical, Galleries Lafayette, Dubai Duty Free, Jacky’s, Sharaf DG, Plug Ins, EMAX, Carrefour, Geant and Lulu Supermarkets.
The Dyson AM02 Tower fan is currently available at a MSRP of 1899.00 AED at UAE retailers Jumbo Electrical, Galleries Lafayette, Plug Ins, EMAX, Carrefour, Geant and Lulu Supermarkets.
The Dyson AM03 Pedestal fan is currently available at a MSRP of 1899.00 AED at UAE retailers Jumbo Electrical, Jacky’s, Costless, Galleries Lafayette, and Lulu Supermarkets.
Posted by
VMD - [Virtual Marketing Department]
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