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Largest-Ever Wave of EMC Innovation Makes Hybrid Cloud Transformation a Reality
Published May 23, 2012
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At EMC World 2012, EMC Corporation (NYSE:EMC) today introduced its largest-ever wave of new transformative products and technologies–42 in total. Today’s announcements mark the company’s most significant single-day launch of new capabilities for customers and partners, delivering a sweeping refresh that spans key products across its entire information storage, backup, virtualization and management portfolio. As a result, EMC is taking IT efficiency and agility to new levels within both traditional and virtualized data centers. Through its market-leading and enhanced information infrastructure portfolio, the company is making it easier for customers to more quickly take advantage of the shift to Hybrid Cloud computing with data at its core, and implement the changes needed as they transform their IT, their business and their talent base.
Just over one year ago, EMC announced a portfolio refresh with a wave of record-breaking storage systems, technologies and new capabilities. This reinforced to customers, partners and the market at large EMC’s commitment to product innovation to handle the massive information growth being driven by the two hottest trends in IT—the transition to cloud computing and the management of Big Data. EMC is doing it again today—capitalizing on the company’s sustained aggressive investment in research and development and driving innovation to deliver the world’s broadest, highest-performing and most-efficient and cost-effective portfolio of information storage and related products.
New Product and Technology Highlights
• The new EMC® VMAX® Family—consisting of the VMAX 10K, VMAX 20K and the VMAX 40K—is a comprehensive lineup of enterprise storage arrays. Complementing the new EMC VMAX Family is a host of new software capabilities that streamline operations and extend the market-proven VMAX to new hosts and applications, while integrating customers’ existing storage assets into an integrated and unified pool of storage resources.
• EMC is readying the next version of its industry-leading EMC® Isilon OneFS® scale-out NAS operating system, code named “Mavericks.” File-based, unstructured data represents the fastest-growing component of today’s enterprise data centers. To better support customers as they address the associated issues, OneFS will incorporate new levels of data protection, security, system performance and interoperability.
• EMC announced new VNX® unified storage enhancements that transform the midrange storage market. The new channel-only VNXe®3150 delivers 50% more performance and capacity per rack unit. New VNX software lowers the starting price for Flash, delivers single-click application protection, and simplifies management in virtualized environments. In related news, EMC and VMware today extended their partnership to develop, sell and deliver storage analytics for VNX unified storage.
• New Data Domain® and Avamar® systems and software transform the backup and recovery landscape and work seamlessly with a broad set of enterprise applications, workloads and processes, allowing customers flexibility and choice in how they attack their most pressing data protection challenges.
• The new combination of EMC VPLEX™ virtual storage with EMC RecoverPoint™ data protection is defining a new standard for Hybrid Cloud availability and protection. This combination delivers the industry’s first solution to combine active-active data centers with third site disaster recovery protection.
• EMC introduced a new suite of enhancements to the EMC Atmos® Cloud platform that transform the way service providers and enterprises manage Big Data in large, globally-distributed cloud storage environments. EMC also announced new Atmos Cloud Accelerators that make it even easier and faster to move data in and out of Atmos-powered clouds.
• New EMC DataBridge™ enterprise management tool empowers IT operations teams with “single-pane of glass” management to easily build customizable dashboards for delivering ITaaS. With DataBridge customers will have real-time IT infrastructure management data at their finger-tips.
In addition, last week EMC introduced the EMC VMAX Service Provider (VMAX SP), a new platform that is purpose-built to deliver enterprise-class storage to service providers using a simple-to-consume and simple-to-manage approach. Rather than service providers purchasing individual storage, software and service components, then spending time and effort integrating them, they can now buy VMAX SP which is pre-packaged based-on service-level options enabling them to deploy new cloud services.
Customer Quotes
Dan Hein, Director of Global Information Shared Services at Columbia Sportswear
“Beginning in 2009, Columbia Sportswear set out to dramatically transform its IT infrastructure. We are now nearly 100% virtualized—and have a storage infrastructure that efficiently, powerfully and securely allows us to protect and manage our information. As a leading innovator in active outdoor apparel, footwear, accessories and equipment, we—like any innovator from any industry—require the most powerful, flexible, efficient and agile technologies that allow us to focus on our business—developing and delivering new products while delivering the best possible customer satisfaction. For years we’ve relied on EMC technologies to continually improve and evolve our storage infrastructure and VMware virtualized environment. As the leader at the forefront of both cloud and Big Data opportunities, EMC understands Columbia’s IT requirements—and is delivering new technologies that enable Columbia to fully capitalize on the opportunities that cloud and Big Data offer.”
Industry Analyst Quote
Steve Duplessie, Founder & Senior Analyst at Enterprise Storage Group
“This year’s EMC World isn't just about the sheer volume of announcements—it's about impact all over the portfolio. The company, already booming, clearly isn't sitting still—anywhere. It's impressive to say the least.”
Executive Quote
Pat Gelsinger, President and Chief Operating Officer, EMC Information Infrastructure Products
“Throughout the evolution of IT, the data itself has remained the ultimate source of value. We build ‘data centers,’ not application or server centers; but rigid technology constraints effectively forced data to a lower priority. The onset of virtualization, cloud computing and big data analytics, however, have restored data to its rightful place as the center of IT gravity. The shift is swift and irreversible, from dedicated infrastructure silos built around specific applications where data is either locked in a specific application or orbits the periphery, to a data-centric approach to computing. Today’s EMC announcements address this fundamental shift head on and deliver to customers the next wave of technology required as they transform their IT, their business and themselves.”
Posted by
VMD - [Virtual Marketing Department]
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