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AIMS Develops Interactive Digital Campaign To Celebrate 100th Anniversary Of ‘Oreo’
Published May 27, 2012
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Advanced Interactive Media Solutions (AIMS), SCALA Middle East partner and the GCC market leader in digital signage solutions, has announced that it has developed and deployed an interactive digital campaign for the 100th anniversary celebration of the best-selling sandwich cookie “Oreo”. The four-week campaign, dubbed “100th Birthday of Oreo”, featured a customized kiosk shaped like a milk glass where children and parents could engage and interact with the brand. For this campaign AIMS collaborated with Starcom MediaVest Group, one of the world’s largest brand communications and consumer contact organizations.
AIMS developed a concept for the campaign, featuring an interactive kiosk and engaging screen content to suit the occasion. AIMS equipped the kiosk with back-to-back screens, showing video advertisements from Oreo, and a touchscreen that allowed guests to sign up for future email messaging to extend the brand interaction. Upon the completion of registration, guests could use the touchscreen to choose the birthday photo themes they liked and they could then take pictures that would be uploaded on the Oreo Facebook app. An email with the picture is sent to each participant thanking them for taking part in the activity. The campaign ran across different malls in KSA and the UAE.
AIMS also integrated a special Audience Measurement System into the campaign to evaluate its success and gather relevant information, including the total number of people who took part, the time they spent at the kiosk and their gender.
Ahmed ElRidi, CEO of AIMS, said: “Oreo is one of the world’s most recognizable brands and it was therefore crucial to develop a campaign that offered a unique, meaningful customer experience that would complement the brand’s personality and the values it represents. AIMS incorporated a mix of social media functionalities, including Facebook-friendly applications that appealed to the campaign’s target audience. The campaign highlighted the important role of digital signage technology in delivering unrivalled flexibility and unlocking virtually infinite possibilities in today’s tech-savvy society.”
Jasmine Skrbo, Senior Media Executive, Starcom MediaVest Group, said: “AIMS provided the technical know-how and resources that made the ‘100th Birthday of Oreo’ a momentous success. Digital signage enabled us to drive high audience engagement, lending greater leverage to control and manage the campaign’s content. We continue to partner with AIMS to develop more innovative and creative campaigns that complement our client’s marketing strategy in the region.”
AIMS integrates the power of content management solutions, internet, interactive displays, mobile applications and communication technologies to develop interactive digital signage solutions for the region. The company also uses advanced audience measurement solutions to maximise the ROI of each campaign and ensure optimum customer satisfaction.
About AIMS:
Advanced Interactive Media Solutions (AIMS) is the GCC market leader in Interactive Digital Campaign creation and management, taking a client’s message from concept, through design, deployment and monitoring. AIMS taps the power of interactive, temporary, standalone Digital Signage Solutions to deliver to advertisers and agencies in the Middle East the most compelling and effective tailor-made campaigns for their target audience. AIMS offers customers the unique proposition of immediate ROI and their full satisfaction by supplementing its advanced solution of content creation and management, email and social networking, interactive displays (Augmented Reality, 3D Projection Mapping), mobile applications (QR Coding, iPhone & Android applications), and telecom technologies (Bluetooth, 3G, wifi) with a state-of-the-art audience measurement solutions.
AIMS services include consultancy on Digital Campaigns, concept development, location assessment, location provisioning (malls, cinemas, public areas, etc.), Digital Network implementation, Digital Content creation, Anonymous Audience Measurement, and distribution, installation, maintenance and monitoring.
AIMS is a part of a group of media companies that also include SSS (Specialized Software Services) that has offices in Dubai, Abu Dhabi and partners across the GCC. AIMS & SSS offer superior interactive marketing solutions for managing the implementation of Digital Signage, with a cross-industry platform that is exponentially growing, especially in retail industries, to help local and international retailers deliver their message to their most desirable audience.
About Starcom MediaVest Group:
Starcom MediaVest Group MENA (www.smvgroup.com) is one of the largest brand communications group in the region. SMG MENA encompasses a passionate and integrated network of specialists in media strategy and investment; consumer research; response media; sports and event marketing and digital communications.
A wholly owned subsidiary of Paris based Publicis Groupe Media, SMG MENA is present in eight offices spanning the Arab world, from Dubai to Morocco, and is backed by a global network of 110 offices in 67 countries. Its client roster boasts many leading local, regional and multinational companies. SMG MENA focuses on delivering connections that captivate by inventing and mastering engaging touch points, and creating and activating transformative ideas that connect brands to consumers.
The network has enjoyed annual double-digit growth since it launched in 2000. Among its wins in 2008/2009 are Emirates Business, Fox Movies, Hermes, Nakheel, Samsung and Masdar.
SMG MENA has been named the top media shop in the MENA region in terms of billings by RECMA, the leading independent global monitoring and ranking source.
Web Site: www.smvgroup.com
Posted by
VMD - [Virtual Marketing Department]
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