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Saudi Arabia’s First Professional Property Search Portal Builds On 47.5 Per Cent Jump In Kingdom’s Internet Penetration Rate

Published Jun 13, 2012

Saudi Arabia’s Internet penetration rate has increased dramatically over the past decade, from just 5 per cent in 2001 to around 47.5 per cent in 2011. The Kingdom’s Internet subscribers are now estimated at nearly 14 million, representing half of the country’s population. With 2 million homes needed by 2014 to cater to a population that has quadrupled over the past 40 years, the Internet is emerging as a potent platform for property seekers to swiftly, conveniently and efficiently find available properties and interact with reputable agents and developers who in turn will be able to reach out to a broader market.

eSimsar.com, Saudi Arabia’s first professional property search portal that only lists properties by licensed real estate agents and developers in the Kingdom, plans to build on both the exponential growth in Internet usage and the major real estate boom currently being witnessed in Saudi Arabia, to connect more property seekers with agents and developers. Since eSimsar.com is based on Cloud Computing technology, it is capable of providing a scalable, reliable and fast property search solution.

eSimsar.com’s portal, which displays properties for sale and rent, provides a user-friendly and convenient search platform for residential and commercial property seekers. Visitors can browse through property sale and rental offers and acquire information on details such as floor plan, build and land area, price, real estate developer, pictures, description and more for free. They can also select the Estate Companies option where they can view developer information and property listings.

For real estate companies, eSimsar.com enables them to reach a fresh online market at a very affordable subscription fee. The portal also facilitates the display of complete and clear property details not possible otherwise via conventional media. Real estate companies benefit as well, as seekers will contact and deal with them directly rather than through third-party agents.

“Internet is emerging as a vital platform for doing business across Saudi Arabia and reaching out to the Kingdom’s increasingly tech-savvy population. Since its launch a few months ago eSimsar.com has generated huge interest and proven the suitability of the Internet as a productivity tool for major real estate companies such as Rafal, Urjuan, Cayan, Affordable House and Al-Zamil, and a convenient and reliable resource for prospective residential and commercial property seekers. We are working on more features and improvements to optimize the Internet’s use as an information and business hub for the real estate sector’s stakeholders,” said Tarek Zeitoun, Managing Director, eSimsar.com.

An online registration module launched by eSimsar.com has made sign-up easy for both property seekers and real estate companies. It now allows seekers to save searches, share their demand list, and be prompted with matches. Real estate companies on the other hand can now more easily sign up and list all their properties, whether for rent or sale, and send information directly to seekers whose demand lists match their offerings.
eSimsar.com aims to cover all real estate companies across the Kingdom to provide comprehensive search content for seekers. The portal is currently reaching out to around 5,000 real estate offices in Riyadh and will move on to other key cities in Saudi Arabia.

Other initiatives such as the addition of a Finance Providers function and online campaigns on social networks such as Facebook, Twitter and LinkedIn are in the pipeline as eSimsar.com pursues its goal of becoming a premier information resource for property seekers and developers.



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Posted by VMD - [Virtual Marketing Department]


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