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Yahoo! Maktoob and propertyfinder.ae Launch Exclusive Co-branded Real Estate Destination
Published Jun 18, 2012
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Yahoo! Maktoob, the premier digital media company in the Middle East, and leading real estate property portal propertyfinder.ae, announced today the launch of a new co-branded real estate destination. The destination will be part of the Yahoo! Maktoob network and accessed through its homepage, making propertyfinder.ae the exclusive real estate partner of Yahoo! Maktoob.
Available in both Arabic and English (http://www.propertyfinder.ae/yahoo/en/buy.html), the destination will leverage propertyfinder.ae’s leadership in property search in UAE and Qatar, and offer to Yahoo! Maktoob’s user base information and guides on buying, selling and renting, expert opinions, guides to moving, a real estate blog, as well as video tours of neighborhoods. Users will now be able to search the thousands of listings on the propertyfinder.ae database from Yahoo! Maktoob’s portal. The service will be launching in Saudi Arabia later this year as well.
Christos Mastoras, Director of Business Development, Yahoo! Maktoob, said: “Our partnership with propertyfinder.ae adds great value to our offering and is another step towards providing the best content to our users. Real estate is an area that is booming in this part of the world – a popular topic for our 50+ million users and an important vertical for our advertisers. As a leading real estate website in the region, propertyfinder.ae offers premium content, valuable knowledge and unique experience in this sector. We look forward to a productive partnership.”
Michael Lahyani, CEO of propertyfinder.ae, said: “We’re very excited to be partnering with Yahoo! Maktoob, a leading international brand and extending our online reach through their extensive network and massive audience. Now Yahoo! Maktoob users will be able to conveniently access the thousands of properties listed on propertyfinder.ae without leaving the Yahoo! Maktoob site. This deal comes at a great time when the real estate market in the UAE is back to positive growth and demand is on the increase.”
About Yahoo! Maktoob
Yahoo! is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. In November 2009, Yahoo! acquired Maktoob—the Middle East’s leading online community portal. Yahoo! Maktoob provides millions of users in the Middle East with locally relevant content on the Internet in English and Arabic, combined with the best tools and services from Yahoo! properties. For advertisers, Yahoo! Maktoob delivers the unique combination of Science + Art + Scale (SAS) to help businesses reach the consumers who matter most to them. Through a host of targeted, engaging, and highly personalized advertising offerings, Yahoo! Maktoob develops lasting relationships between brands and their consumers through relevant and interactive content.
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.
All other names are trademarks and/or registered trademarks of their respective owners.
About propertyfinder.ae
propertyfinder.ae is a leading real estate and property portal in the UAE with properties in Dubai, Abu Dhabi, Sharjah, RAK and the rest of the UAE and Qatar. The site provides buyers and renters with a comprehensive property search alongside tools and real estate information – and provides real estate agents with the largest potential audience of house-hunters in the UAE and Qatar. With more than 3,000 active property brokers, the site has over 50,000 properties available at any one time. The site lists both commercial and residential properties to buy or rent and only allows RERA registered real estate brokers to list properties.
Posted by
VMD - [Virtual Marketing Department]
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