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DDB Mudra Group Relies on Nexans Solutions to Keep Digital Media Projects Flowing
Published Jun 18, 2012
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Nexans, the worldwide expert in the cabling industry, announced that it has equipped The DDB Mudra Group’s network with solutions such as Nexans LANmark-6 and LANmark-OF to help the company roll out digital media projects with ease. The DDB Mudra Group, a part of the Omnicom/DDB Worldwide Group, is India’s largest integrated marketing communications and services network, serving more than 4000 towns across twenty one states in India. The company’s world-class network backbone equipped by Nexans will allow the integrated communications agency to fall back on a reliable, responsive and free-flowing IT network supporting everything from high-definition video to Podcasts and Tweets.
“We specialise in planning, designing and implementing digital communications. Our agency is made up of many experts in e-commerce and widgets writing HTML, JavaScript or Cascading Style Sheets; traditional graphic artists and photographers,” explained Mr. Sebastian Joseph, the President and CIO at The DDB Mudra Group. “As one of India’s leading agency, we are totally dependent on a fool-proof network infrastructure to support our business. IT is literally our backbone. Without it, we can’t use sophisticated design software and business application systems that let us serve our technically astute clients.”
While the growth of new media, traditional communication methods such as print or film, are still used, The DDB Mudra Group’s production facility is fully dependent on computers with complex layout and artistic software requiring robust local area networks (LANs) for support. According to Joseph, new media requires very large file sizes for art, photography and video, a lot which is shared among the development team, downloaded by clients or obtained from outside sources. “On top of that, our staff uses devices such as tablets, laptops, smartphones, digital cameras, printers and external storage devices in their work. In such a scenario, the LAN has to perform consistently with no signal loss, timeouts or slowing,” said Joseph.
Hence, The DDB Mudra Group issued a tender detailing the LAN project specifications. Six firms initially responded, with the selection narrowed to three based on their technical bids, and finally one. “Nexans came through brilliantly on all criteria. They possessed a true partner approach with our business rather than a vendor. I had not worked with Nexans before, and was highly impressed by their professional corporate mindset,” added Joseph.
Mr. Chintak Dalal, Country Manager at Nexans India explained, “DDB Mudra Group’s infrastructure consists of 6,000 metres of LANmark-6 for each floor’s horizontal network supplying 1GB to the desk through 1600 nodes. It is also supported by a vertical uplink of 150 metres of LANmark-OF fibre cable.”
According to Joseph, the infrastructure proposed by Nexans has more than exceeded expectations and fully meets the company’s business demands. The installation was performed by Nexans’ regional tier-1 system integrator, Bangalore-based Wipro Technologies. “Nexans was extremely knowledgeable in existing PoE technology, benefits and constraints and helped optimise its use on all nine floors to Mudra’s ultimate advantage.” added Joseph.
About The DDB Mudra Group:
The DDB Mudra Group, a part of the Omnicom/DDB Worldwide Group, is India's largest integrated marketing communications and services network. DDB Mudra Group comprises three agency networks, six specialist agencies and eleven strategic business units which offer their expertise under four disciplines (Media, OOH, Retail and Experiential).
DDB Mudra Group operates out of its offices in fifteen leading cities and is represented in more than twenty other locations, giving it a comprehensive presence across the length and breadth of the country. It has more than 1,100 employees and a reach across 1,75,000 villages, 4000 towns, 3500 schools and nearly 7 million students.
Its scope of services run the gamut through Advertising, Media Planning & Buying, Digital & New Media, Data-driven Marketing, Health & Lifestyle, OOH, Retail Design and Visual Merchandising, Navigation Solutions, Experiential Marketing (Promotions, Events, Rural), Trade Marketing, Youth Marketing, Localisation Pre-Media Services, Content Creation, Strategy and Design Consultancy. For further information, please visit http://www.ddbmudragroup.com
About Nexans
With energy as the basis of its development, Nexans, worldwide expert in the cable industry, offers an extensive range of cables and cabling systems. The Group is a global player in the infrastructure, industry, building and Local Area Network markets.
Nexans addresses a series of market segments: from energy, transport and telecom networks to shipbuilding, oil and gas, nuclear power, automotives, electronics, aeronautics, material handling and automation. Nexans is a responsible industrial company that regards sustainable development as integral to its global and operational strategy. Continuous innovation in products, solutions and services, employee development and engagement, and the introduction of safe industrial processes with limited environmental impact are among the key initiatives that place Nexans at the core of a sustainable future. With an industrial presence in 40 countries and commercial activities worldwide, Nexans employs 24,500 people and had sales in 2011 of 7 billion euros. Nexans is listed on NYSE Euronext Paris, compartment A.
In the field of LAN Cabling Systems, Nexans offer a complete range of products and value added services providing improved reliability and reduced cost of ownership for Network Managers and an unrivalled choice of solutions to a global customer base.
For more information visit www.nexans.co.uk/LANsystems
Posted by
VMD - [Virtual Marketing Department]
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