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R&M Opens New Office in Saudi
Published Jun 27, 2012
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Reichle & De Massari (R&M, www.rdm.com), the Swiss structured cabling specialist announced today the opening of its new Saudi office in Riyadh. This is the company’s first office in the Kingdom, in line with regional expansion plans and R&M’s strategy of providing strong local customer support.
The official launch was held at the Sheraton Riyadh in the presence of Swiss Ambassador to Saudi Arabia, Mr. Peter Reinhardt. Company owner and executive board member, Martin Reichle was present for the inauguration of the company’s first Saudi office as well as to strengthen ties with members of the Saudi business community. During this important event, R&M also recognized their business partners in the enterprise and telecom market segments, along with major end users in the Kingdom.
To complement R&M’s new sales office, the company will establish an assembly facility in Riyadh and has increased its sales force in Dammam and Jeddah to effectively cover the eastern and western parts of the country. Present in the region for over 14 years, the Swiss company is one of the top three structured cabling players in the Middle East and Africa, having executed numerous network infrastructure projects throughout Saudi Arabia and the region.
R&M’s new Riyadh office will effectively meet the growing demand for the Swiss company’s innovative copper and fiber range. Growth has primarily been driven by the Kingdom’s boom in information technology (IT) spending. Recent figures estimate the Kingdom is expected to hit USD 5.7 billion dollars by 2014, fueled by rapid growth in the broadband market. Sophisticated network infrastructure is needed to support data applications such as e-commerce, rich media, and Internet Protocol television (IPTV). R&M’s intelligently designed cabling solutions provide the essential underlying foundation for such scalable networks.
Martin Reichle, R&M owner and executive board member commented on the announcement by saying, “The Kingdom’s opportunities in the IT sector are very significant and underscores the country’s farsightedness and long term vision. We’re extremely pleased to be contributing to the country’s growth.”
Jean-Pierre Labry, Executive Vice President, R&M Middle East and Africa noted, “Customer demand is one of the key drivers behind our expansion as we’re witnessing an uptake in IT spending in Saudi Arabia. Nearly every industry vertical is now investing heavily in network infrastructure to satisfy current and future broadband needs at the enterprise and end user level.”
“As part of our customer-focused approach of having a strong local presence, we’ve opened a new Saudi office to ensure the product delivery speed, quality, and reliability R&M is renowned for is carried through.”
R&M’s Saudi office also offers sales support for the company’s trademark modular solutions. R&M’s expert technical team can design the optimized solution for any industry vertical, backed by R&M’s assurance to high quality and design functionality. Each product is backed by a first in the industry 25 year warranty.
Manzoor Ali, Managing Director, R&M Saudi said, "Our objective is not to move a Box, but to offer customized solutions designed to fit customer requirements. This philosophy, coupled with our award winning product portfolio has consistently made us one of the region’s market leaders.”
Facts & Figures
Reichle & De-Massari AG (R&M) develops and produces cabling solutions for communications networks. R&M has earned a reputation as a quality leader with its excellent copper and fiber optical products. The company has its own marketing organizations in over 30 countries. It generates 75 percent of its sales abroad; EBIT was 6 percent. The company invests more than USD 9 million in research and development every year. R&M is one of the largest companies in Switzerland and currently has more than 600 employees. The company is wholly owned by the Swiss Reichle family and is now being run by the second generation as an independent family-owned company. For more information please visit: www.rdm.com.
Contact:
Reichle & De-Massari MEA FZE
Sandrine Prat
Marketing and Communications Manager
Tel: +971 4 236 87 61 Ext. 107
Fax: +971 4 236 87 62
Email: sandrine.prat@rdm.com
Web: http://www.rdm.com
Press contact:
VMD > ROOT Technologies
Ann Ruengsorn, VMD > ROOT Technologies, Tel: +202 22671601 ext. 205
E-mail: vmd@root-technologies.com
Posted by
VMD - [Virtual Marketing Department]
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