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belkin Eyes African Market Growth
Published Jul 4, 2012
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belkin announced that they have partnered with AccessPlus FZE to further penetrate the African markets especially the sub Saharan region and North Africa thus increasing the focus for the company and the visibility of the brand in this key continent.
AccessPlus will be working with belkin to market and sell the full product range in markets such as Nigeria, Kenya, Ethiopia, Tunisia, Morocco and Algeria to name a few.
Africa’s population in 2012 is estimated at over 1billion people with some 120 million of those online and a greater percentage using mobile phones. In 2011 Africa saw a 50% growth in the purchase and use of smart phones according to IDC and this means a huge potential demand for the high quality peripherals that belkin offers.
Whilst the company has been in the region for over 15 years, the logistics and supply chain division was recently opened to support companies in the Middle East and Africa. Walid Khaled, Managing Director of AccessPlus said “We have nearly 20 years’ experience in this field and we believe that this partnership between a global brand like belkin and an experienced logistics company like us will be a win/win scenario”. For belkin this partnership represents another milestone in their expansion plans and a renewed focus on the key markets in Africa.
“In moving to meet the demand we have been seeing from various African markets, we need to feel confident of this partnership and entrusting the belkin brand to AccessPlus is the right move” says Youssef El-Arif, Sales Manager at belkin MEA. “It not only represents a real opportunity for our brand and the products we offer to be more readily available across Africa, but also means that we are offering consumers there more choice and that’s good!” added El-Arif.
Many of the markets in Africa are very price conscious and, given that belkin is a mid to high end brand, this partnership offers the brand the advantage to be competitive.
belkin offers a diverse product mix and with the African technology market estimated to be worth around US$25 billion in 2011 according to IDC, it also represents a major growth area not only regionally but also globally for the brand. With some great products out in the last two quarters of this year such as the WEMO, @TV and Screencast the brand is looking forward to a great deal of trade and consumer focus and means to ensure that this takes in Africa too.
About AccessPlus FZE
Accessplus – is based in the UAE and was formerly operating as ARKA Corporation founded in Lebanon in 1995 and serving contracts in construction and infrastructure. From 2003 the company expanded their operations to include Kuwait from where they serviced the Iraq market. ARKA was involved with servicing the USMC contractors and in 2006 was nominated prime contractor status by the USMC for their experience and efficiency in their role Life Support and Supply Chain supplier. In January 2012, ARKA Corporation was re-formed and rebranded Accessplus and serves contracting and technology companies in the Middle East and Africa
About Belkin
Belkin – www.belkin.com – offers a diverse product mix that provides people with seamless electronics integration in their homes, cars and on the go. Founded in California in 1983, Belkin is a privately held company and the recognized leader in connectivity solutions, in addition to accessories for iPod devices, computers and more. We provide extensive solutions for networking, home entertainment – with our PureAV line of cables, power and digital wireless accessories – and many more categories.
Belkin’s phenomenal growth has led to our expanding global presence. In addition to corporate headquarters in Los Angeles, we also have offices throughout the Asia Pacific region. Belkin’s European headquarters are located the UK, with further offices in Denmark, France, Germany, Italy, the Netherlands, Spain, Sweden and Dubai (UAE) dedicated to their regional markets.
Posted by
VMD - [Virtual Marketing Department]
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