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Bee Initiative To Rejuvenate Smbs’ Future In Egypt
Published Jul 17, 2012
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Bee, a leader in E-payment solutions has recently introduced Facebook cards to better serve small and medium businesses (SMBs) and application users in Egypt. Since Facebook is not only a social networking website, but also a source of living for many and can effectively help develop businesses, Bee has lately finalized a deal through which SMBs can use Facebook cards to securely pay for placing their Ads over Facebook.
SMBs represent a huge sector of the Egyptian economy, yet they lack the payment method to securely pay for their Ads on Facebook. Specialized in providing fast, easy and reliable Payment Solutions for a multitude of services, the Facebook cards offered by Bee represent a trouble-free and secure way for business owners who want to place their ads over Facebook.To date, Facebook has been generally viewed sometimes as a replacement to corporate websites, due to its huge base of users everywhere. Small and medium business owners can use Facebook cards to create publicity for their businesses and also to gain more customers through targeted Ads.
Commenting on the new deal, Mohamed Abu Khadra, Marketing Director, Bee Egypt says: “With the majority of businesses in Egypt being from the SMBs sector, we are very pleased to announce this deal which comes at a critical stage where all of us should exert their best efforts to help the nation’s economy. With more political stability in the country, we expect that SMBs will play a very important role in sustaining Egypt’s economy.” “Acting out of our commitment to the Egyptian community, we decided to tap this untapped area and offer this brand new service to the Egyptian community that will definitely increase SMBs’ revenues and thus positively affect the country’s economy” Added Abu Khadra.
Targeted advertisements has helped Facebook to lead the overall US advertising market which totaled $12.4 billion in 2011, with the social network’s share of market revenue growing to 14% in 2011 from 11.5% in 2010 as Facebook uses the web history of users to serve them more targeted ads. Through the new deal, Bee aims to help SMBs in Egypt target the right customers.
Another added value to all Facebook users, and through this new deal, gamers also can use Facebook cards to pay for the famous Facebook games, as well as all Facebook applications. “Our researches have shown that the Egyptian gamers community is rapidly increasing on Facebook, yet with the fear of using their credit cards to pay for their favorite games online, gamers face a daily hassle of how to upgrade their games, buy new ones…etc. Using Facebook cards offered by Bee, gamers can easily and securely pay for any game on Facebook at the glimpse of an eye.” clarified Abu Khadra.
According to a recent report issued by the ministry of information and communications technology, the number of Facebook users in Egypt reached 10.7 million in May 2012. This number translates to around 13.4 per cent penetration of a population of around 80 million, placing Egypt 20th worldwide in terms of Facebook usage. According to the report, Internet penetration is now at 38 per cent of the population with the penetration rate of Facebook users in relation to online users 66.49 per cent
Available through over 6, 000 outlets in 21 governorates, Bee has witnessed a monthly growth rate of over 20 percent since the beginning of 2012 with the number of its unique customers increasing by 41 per cent. Bee smart payment solutions are available in Cairo, Giza, Alexandria, Beni Suif, Beheira, Aswan, Luxor, Dakahlia, Damietta, Gharbia, Ismailia, Kafr El Sheikh, Kaliobia, Menofia, Minia, Port Said, Red Sea, Sharkia, Sohag, Suez and others.
About Bee:
Bee is a company specialized in providing smart payment solutions, where it presents fast and easy solutions, through which you can pay for a number of services.
Bee presents a unique one window solution to pay for many services, such as recharging mobiles; paying for mobile bills, internet bills…etc. the company uses the “Cash Collector” global platform, as developed by the highly experienced, creative and professional research and development team at Technobiz Equipment.
We are proud to have the confidence of many high profile clients including 16 Mobile Operators, 15 Internet Service Providers and 7 banks, who trust us and our platform to help them serve 60 million active subscribers globally.
Posted by
VMD - [Virtual Marketing Department]
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