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Nikon COOLPIX Summer Range Focus on Creating Memories this Summer
Published Jul 17, 2012
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Nikon announces in-store availability of new additions to its feature-rich COOLPIX™ range throughout the region.
Targeting the growing market of travellers for whom experiences are more important than possessions, Nikon’s latest compact camera technologies ensure that once-in-a-lifetime adventures are captured with precision color, high definition and powerful zoom capabilities. According to trends highlighted at the recent 2012 Affluent Traveler Symposium held in Arizona, USA, the global recession has pushed high income consumers away from materialism toward experiences and significantly impacted their choice of holidays. This summer, as a result, travellers from around the region are demanding more features and capabilities from their compact camera to record the moment and share with friends.
“From family holidays and travel with friends to romantic getaways, 2012 is clearly shaping up to be the year of the ‘experiential’ traveller,” said Takashi Yoshida, managing director at Nikon Middle East. “Whether your adventure requires a camera that is waterproof and rugged, high performance or simply ultra-stylish, there is something in a new Nikon COOLPIX to suit everyone.”
The COOLPIX Summer Series, include 15 models that will set a new benchmark for stylish functionality. These new models, are not just good-looking, but also offer outstanding reliability and great performance and deliver on Nikon’s rich optical heritage poised to create amazing camera experience. More and more consumers are sharing social content at a rapid pace, the latest COOLPIX series reflect a shift in digital photography, with new easy-to-use features such as HD video capability and mid-range zooming capabilities, built-in GPS function, these cameras encourage consumers to shoot, record, and share online while expressing their personal style.
The COOLPIX collection continues to get even more vibrant and colorful every season. While design and color are just added attributes and captures attention, the COOLPIX series also makes photography fun and easy for a spontaneous photographer. These compact digital cameras are so user-friendly that even first-time owners will find taking beautiful pictures extremely simple.
The latest digital compact cameras in the COOLPIX range are available through leading electronics retailers in the Middle East region.
Posted by
VMD - [Virtual Marketing Department]
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