Friday,31 January, 2025

Subscribe to Newsletter

HOME
  NEWS
  Knowledge Center
 
News

Optimus and Bitdefender Expand Channel Base Through Readiness Program For Resellers

Published Jul 25, 2012

Optimus Technology and Telecommunications, a leading regional Value Added Distributor (VAD) of IT and telecommunications products and its vendor partner, Bitdefender held a ‘Channel Readiness’ program for its partners, which included presentations, demonstrations and training on Bitdefender’s range of security solutions. Through this program, Optimus was able to expand Bitdefender’s channel network by on boarding new partners as well as train and empower resellers to successfully become authorized Bitdefender resellers in the region.

“Bitdefender’s products, including their new virtual and cloud products, are unique and are ranked amongst the leading security solutions globally. We wanted to ensure that our channel partners fully understood the features and benefits of these solutions, which would help them sell better,” said Mr. Nehul Goradia, VP – Channel and Alliances, Optimus Technology & Telecommunications. “As a focused channel development and value added distribution partner for Bitdefender, we are continuously enhancing their reach by creating enabled enterprise partners through our channel enablement arm, Optimus Academy. By holding the first Channel Readiness Program, we managed to train and get our partners ready to sell and implement Bitdefender’s products and solutions. This program also helped us on board more partners and expand the company’s channel reach in the region.”

Optimus distributes Bitdefender’s range of end point, gateway and servers security products across the MENA region, Pakistan and Afghanistan. The distributor has also been creating and establishing the security vendor’s value channel network by conducting channel development activities such as training and consultancy to enable partners to sell Bitdefender’s solutions better.

Through its Value Added Services portfolio called Optimus 360, Bitdefender resellers are offered training, certifications, skill development, consultancy services to help them sell solutions; marketing as a service through Optimus Primero; and an entire host of capacity building services to enable them to position and sell the product efficiently and effectively. The company also trains partners to enhance their service capabilities and address customer requirements appropriately through their training arm, Optimus Academy.

“By being present at our training, the partners benefited from an exclusive description of Bitdefender`s Business Solutions. Not only did they receive added value through precious information about our products, but they are also going to be able to sell better, increase their revenue, and be able to pass on the knowledge”, said Mr Khalid Muasher, Business Development Manager, Middle East, Bitdefender.

The Bitdefender Channel Readiness Program, organized by Optimus Academy, was a success with several partners completing the training program. Senior representatives from both companies not only shared an overview of Bitdefender’s solution portfolio but also held demonstrations for Bitdefender Security for Virtualised Environments, Bitdefender Cloud Security, Bitdefender Security for Servers and Cloud Security for endpoints.

About Optimus Technology & Telecommunications:
Optimus is a channel development and distribution company that helps leading technology and telecom vendors to develop and create business revenue streams in the Middle East, North Africa and South Asia Regions.
Headquartered in Dubai & with on ground stocking and presence in Qatar, KSA, Egypt & Kuwait, Optimus has been able to provide its vendors and channel partners the most efficient presales, sales, marketing, channel acquisition, channel management, implementation services and support services bundled with its core operation of supply chain and inventory management of technology and telecommunication products.

For further information, please visit http://www.optimusdistribution.com

About Bitdefender:
Bitdefender consistently creates number-one-ranked and award-winning security solutions. Since 2001, Bitdefender has continuously raised the bar in security. From individuals to the largest enterprises, Bitdefender innovations foster confidence, and the freedom to conduct business, by defending data and brand integrity. Today, Bitdefender technology secures the digital experience of around 400 million home and corporate users across the globe. Bitdefender solutions are distributed by a global network of value-added distribution and reseller partners in countries across the world. For more information, visit, www.bitdefender.com.



Rate This:

Posted by VMD - [Virtual Marketing Department]


Poll
What is your favourite search engine?
Google
Yahoo
Bing

Most Viewed
  Riverbed Launches Industry’s Most Complete Digital Experience Management Solution

  Credence Security to Address Growing Market for GRC Solutions in Middle East Through Partnership with Rsam

  New Mimecast Archive Cloud Capability Streamlines GDPR Management for Email

  Planning and Scheduling Software–Helping Manufacturers Keep Their Customers Happy

  Farsight Security and Infoblox Provide Zero-Hour Protection Against Cyberattacks Due to New Domains

  Fujitsu Launches High-Security Biometric Authentication Solution for Active Directory IT Environments

  Rackspace Wins 2017 Red Hat Innovator of the Year Award

  ServiceNow Survey Shows 2018 as the Year of Automation for Routine Enterprise Work

  4 Tech Hacks to Faster Customer Onboarding

  New Mimecast Report Detects 400% Increase in Impersonation Attacks