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Panasonic Launch DMC–SZ5 with Wi-Fi Capabilities
Published Aug 7, 2012
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Panasonic launched the new DMC-SZ5, a compact digital camera that integrates Wi-Fi connectivity and boasts a 10x optical zoom.
The SZ5 features enhanced optical versatility and ease of use. Users can connect the camera directly to their smartphone, which will serve as wireless router without a need of cabling or searching for a Wi-Fi hotspot.
Furthermore, when using the wireless router at home or in the office, users can channel images and video without having to eject and re-insert the SD Memory Card to other devices such as the DLNA-compliant VIERA TV and Panasonic’s cloud service LUMIX CLUB.
“The SZ5 is for users who want to push their cameras to the limit. In an age dominated by social media, the ability to share images and videos quickly and seamlessly is a big ask by consumers and the SZ5 is designed to meet this need. We at Panasonic are constantly innovating to bring to consumers in the Middle East the Best line-up of cameras,” commented Hitesh Ojha, Deputy General Manager – Digital Imaging Group, Panasonic marketing Middle East and Africa.
“We have had Wi-Fi cameras in Europe and Japan. Consumers in the Middle East have now starting demanding Wi-Fi Cameras and so today we have announced the SZ5 that will be made available to consumers in UAE, KSA and KWT. We will be in touch with our consumers in other countries in the Middle East and check their feedback. If consumers want Wi-Fi Cameras in other countries, we will bring it to them,” added Ojha.
The SZ5 is not just a communication camera, it also features outstanding performance packed into a slim and stylish body. The 25 mm ultra wide angle 10x optical zoom (equivalent to 25 mm to 250 mm on a 35mm camera) LEICA DC VARIO-ELMAR lens excels not only in shooting dynamic landscapes but also capturing subject up close with its powerful zoom.
The SZ5 also incorporates a 14.1-megapixel CCD and the Venus Engine processes high quality images both in photo and video recording. The 720p HD videos can be recorded in MP4 format which has a high compatibility with smartphone or other portable electronic devices. The iA (Intelligent Auto) mode lets users leave everything to the camera to take beautiful photo and video with maximum ease. Miniature Effect, Panorama Shot and Auto Retouch features are also available to expand the shooting fun.
1. Shoot, View, Share Images in More Flexible Way with Wi-Fi® Connectivity
The SZ5 integrates Wi-Fi® connectivity (802.11 b/g/n). The camera is compatible with smartphones and remote shooting is available which means that users gain another control and monitor to utilize. What the camera captures is displayed on the smartphone and it is possible to zoom, set focus position and shoot with a control on the smartphone. Playing back to confirm the image is also possible so that the user can continue shooting right at the spot without moving back to the camera to reset like a self-timer function. In addition, it is possible to tag the location information to the image by utilizing the GPS (Global Positioning System) log of a smartphone. All these flexible shooting / browsing / sharing style are made possible with the SZ5 and the Panasonic’s dedicated application software “LUMIX LINK” for iOS / Android smartphones.
Archiving images is troublesome as they increase but the SZ5 does it all for you during battery charging by transferring the data to PC or other compliant Panasonic AV devices such as Digital Photo Frame or DIGA Blu-ray™ Disc Recorder automatically via the wireless access point (router) at home. The camera always tells what images are new and automatically upload them.
Also, users can save images and videos at Panasonic’s exclusive cloud service “LUMIX CLUB”. In this cloud service, a personal folder is allotted to the SZ5 users to upload image data anytime and they can choose to transfer the image saved at this space to Facebook™, Flickr™, Picasa™, Twitter™ or YouTube™. The Wi-Fi function also allows playback of images on the DLNA (Digital Living Network Alliance)-compliant VIERA HDTV*.
*The wireless access point (router) is required.
2. 25mm Ultra Wide-Angle LEICA DC Lens with 10x Powerful Optical Zoom, 14.1-Megapixel CCD Sensor and Venus Engine
The high-quality LEICA DC VARIO-ELMAR lens system is even more versatile with 25mm ultra wide-angle to powerful 10x optical zoom (35mm camera equivalent: 25-250mm). Comprising 9 elements in 7 groups including 4 aspherical lenses with 6 aspherical surfaces, adoption of ultra thin lens and its special mechanical structure makes the unit's overall length short to fit in the slim body despite its versatile zoom range from ultra wide to telephoto.
Passing Leica's stringent standards, SZ5 boast exceptional optical performance with stunning clarity with minimum distortion and flare. Thanks to the Intelligent Resolution technology, the Intelligent Zoom is available with the SZ5 which extends the zoom ratio up to 20x equivalent maintaining the picture quality even combining a digital zoom. Blurring image caused by a handshake often occurs in shooting using high zoom however; Panasonic’s MEGA O.I.S. (Optical Image Stabilizer) prevents it without deterioration of image quality.
The 14.1-megapixel CCD sensor and the Venus Engine generate high-precision photo and video image recording. The SZ5 boasts Sonic Speed AF that helps to catch even the most fleeting photo opportunities together with a quick start-up.
3. Special Effects and iA (Intelligent Auto) Mode for More Ease and Fun
SZ5 comes equipped not only with strong basic performance but also with more shooting options to enhance ease and fun including Miniature Effect and Panorama Shot. Panorama makes it possible to shoot a horizontal / vertical panoramic image with consequent shots taken by overlaying the previous picture.
Furthermore, the SZ5 offers Auto Retouch function that adjusts contrast and brightness to give different impression to the photo with just a press of a button. Appropriate retouch is automatically applied depending on the image – if the image was shot too dark, it can be clear and bright to look it nicer with this function.
Posted by
VMD - [Virtual Marketing Department]
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