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SONY Unveils Summer 2012 Line-up of VAIO Notebooks
Published Aug 13, 2012
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Sony, the leading consumer electronics brand, today announced the unveiling of its thin, light and portable VAIO T-series Ultrabook. Smartly styled in tough magnesium and aluminium and loaded with the latest technologies from Sony and Intel, the T-series offers the perfect blend of durability and performance.
The VAIO Ultrabook is part of the VAIO Summer 2012 line-up, which also includes the Z (15th Anniversary Edition) and S series.
VAIO T-series (VAIO Ultrabook):
Available in 11.6-inch or 13.3-inch screen sizes, the VAIO T-Series Ultrabook boasts impressive productivity using the latest-generation Ultra Low Voltage Intel® Core™ processors and ultra-fast SSD flash drives. The feature ensures file access is close to ten times faster than a standard hard disk drive. ‘Hybrid’ models offer the best of both worlds, using the new Intel® Smart Response Technology (iSRT) that teams fast SSD cache memory with a high-capacity HDD drive for quicker boot times and larger storage space.
With the new Rapid Wake technology that will be available across the new summer line up, the user won’t need to shut down his unit. Additionally one can resume the VAIO T Series from sleep mode even after 30 days owing to long battery life. The VAIO T series also ensures that data security isn’t compromised. The VAIO T-series comes with full featured connectivity and a generous complement of interfaces including HDMI, VGA and RJ45 network ports plus an SD/MMC media slot. A light and portable laptop, it is equipped with Sony’s exclusive xLOUDTM and Clear PhaseTM sound technologies that boost volume levels without distortion for crisp and clear web chats, video clips and games.
Video chats are more rewarding with the built-in ‘Exmor for PC’ High Definition web camera and clear, bright LED screen (11-inch or 13-inch) with rich colours.
The New VAIO S-series and Z-series
VAIO S Series provides the latest technologies needed for full mobile computing. Overall high performance is assured with the third generation Intel® Core™ i7 Processor, as well as a Dynamic Hybrid Graphics System that uses two graphics processors to best suit the application being run; either a NVIDIA® GeForce® GT 640M LE GPU with dedicated VRAM or integrated Intel® HD Graphics 4000. Furthermore, Dynamic Hybrid Graphics System with NVIDIA OPTIMUS Technology switches seamlessly between SPEED mode for faster performance and STAMINA mode for longer battery life. Solid State Drive (SSD) provides high-speed data storage and retrieval.
Available in four colour variations including black, silver, pink and white, the PC is crafted to be carried in comfort. It weighs just 1.59 kg and measures a slim 22.8 mm with a full-flat body featuring a carbon lid. The material is lighter than aluminium and offers enough durability for people on the go. The hexa-shell edge design provides the essential lightness and rigidity to the body to increase the PC’s mobility, while adding a unique character to its appearance.
The new VAIO S-series is available in either a 13.3-inch LCD, or a full-size 15.5-inch LCD equipped with a numeric keypad. Overall, the VAIO S-series is the full featured mobile PC with powerful performance.
The New VAIO Z-series, top of the line in the VAIO line, is the 15th anniversary edition released by Sony VAIO and is available with “15th Anniversary Collector’s Edition - Made in Azumino, Japan” engraved on the hinge. The ‘full flat’ body of the VAIO Z-series measures just 330mm x 210mm, and is a mere 16.7mm thick. Weighing barely more than a kilogram, the VAIO Z is thinner and lighter than a standard Ultrabook. Constructed from premium grade carbon fibre in a hexa-shell design, the result is an extremely thin, light and durable computer that delivers lightning-fast performance. The notebook is equipped with a high-resolution full High Definition 13.1-inch display with anti-reflective glossy finish.
The new VAIO Z-series also comes with the super powerful Intel® Core i7 quad core CPU, which is usually used in large-screen notebooks or a desktop PC. The processor enhances the performance of the VAIO Z-series by up to 70 per cent as compared to a dual core CPU. The VAIO Z is the ideal addition to a premium collection. It is truly ‘Beyond the Ultimate.’
Both the VAIO S-series and VAIO Z-series are embedded with the xLOUDTM and Clear PhaseTM audio technologies that switch to Dolby® Home Theatre® V4 for rich, cinema-style audio via speakers or headphones.
The VAIO T-series, Z series & S Series will be available across leading electronics retailers in Egypt from July 2012.
About make.believe
“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.
About Sony Gulf
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Kenya, Saudi Arabia, Iran and Pakistan, in addition to well over 250 accredited third party service centers reinforces Sony’s presence in key markets in the region.
For further information, please visit www.sony-mea.com
For media inquiries, please contact:
Sony VAIO authorized distributor, International Business Systems (IBS):
Walid Samir, Marketing Manager
Telephone: +20 2 275 5300 Ext. 1180
Address: 26 Gamal el Din Dewidar, 8th District, Nasr City
Cairo, Egypt
E-mail: walid.samir@ibs.com.eg, Internet: www.ibs.com.eg
VMD > ROOT Technologies
Ann Ruengsorn, VMD > ROOT Technologies, Tel.: +202 2267 1601 ext. 205
Rawan Makeen, VMD > ROOT Technologies, Tel.: +202 2267 1601 ext. 205
E-mail: vmd@root-technologies.com
Posted by
VMD - [Virtual Marketing Department]
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