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Personal Computing Transformed: Ultrabook™ Offers Most Complete Computing Experience in Egyptian Market

Published Aug 28, 2012

Intel® introduced a new category of mobile devices to the Egyptian market that delivers a complete and satisfying computing experience. With the Ultrabook™, personal computing experience has undergone another fundamental transformation. The devices combine best-in-class performance, improved responsiveness and security in thin and elegant designs.

To define the Ultrabook™ category, Intel began with what people want most out of their personal computing devices, both from an emotional and a rational perspective. Ultrabooks™ are designed to give people the power to create and consume in a sleek, light, secure and elegant device that offers an immersive and responsive experience without compromising performance, all at mainstream price points.

"Not since the introduction of Intel® Centrino® technology more than 8 years ago have we witnessed such a fundamental transformation of personal computing," said Karim El Fateh, Intel Egypt Country Manager. "Today's devices powered by our 2nd generation Intel® Core™ processors are giving people a personal computing experience that they've never had before and we won't stop there. We know people desire and demand more from their computers -- to create, consume and share -- which is why we have challenged ourselves and the industry to make Ultrabook™ the most adaptable, complete and satisfying device."

PC Transformation Underway
The first Ultrabook™ devices currently available in the Egyptian market are based on 2nd generation Intel Core processors. They will come in range of sleek form factors and will wake up almost instantly from even the deepest sleep using Intel® Rapid Start technology.

The 2nd generation Intel® Core™ processor family introduced in 2011 delivers an entirely new visual computing experience as a result of improved performance and processor graphics. To-date, Intel has shipped 75 million 2nd generation Intel Core processors, making it the fastest-shipping processor in the company's history. It also underscores the continued strong demand for personal computing worldwide, as approximately 1 million computers are sold each day, led by growth in emerging markets.

Worldwide, the Ultrbook™ was launched with Microsoft* to show off the Windows 8* operating system working and running several applications on Intel-based Ultrabook devices. They highlighted the broad collaboration between the two companies and pointed to the future opportunities that Windows 8* will present across multiple compute devices such as tablets, hybrids and new form factors like Ultrabook™.

El Fateh also turned the spotlight on Thunderbolt technology, a new, high-speed, dual-protocol I/O technology designed for performance, simplicity and flexibility. Thunderbolt enables high-speed storage, media capture devices and displays to all connect via a single, thin cable. He gave attendees an early look at a prototype with Thunderbolt technology running the Microsoft Windows 7* operating system.

Powering the Next Wave of Ultrabook Devices
Made with the world's most advanced 22nm 3-D tri-gate transistors, the 3rd generation Intel® Core™ processor (codenamed "Ivy Bridge") are also expected to be available in the Egyptian market in the near future. These new Ultrabook™ devices are more responsive and offer enhanced security in a selection of stylish designs for consumers and business users. In addition, these new processors will deliver greater performance and energy efficiency. Intel® has also redesigned the processor graphics to provide better video and gaming experiences.

Later this year and in 2013, Intel® and the industry will further evolve Ultrabook™ devices with the addition of touch-based experiences. Intel® believes that touch capability is a key component to the Ultrabook™ experience and will be increasingly important across a wide range of devices. El Fateh said touch will also help fuel even more innovation and new experiences, particularly for Ultrabook convertibles that offer a truly no-compromise computing experience.

To provide the peace of mind that people desire, security features will be built into Ultrabook™ devices with processor-based Intel® Identity Protection technology and Intel® Anti-Theft. Building on the capabilities offered today, next-generation Ultrabooks™, notebooks and desktop computers can benefit from the collaborative effort between Intel® and McAfee* to jointly develop a McAfee anti-theft service for Ultrabooks™. Available in 2012, the McAfee solution will be the first to take advantage of unique, Intel® chip-level technologies and will provide device and data protection for consumers such as device lock, data wipe and location tracking.

Challenging the entire personal computing industry to work together to deliver the thin, light and most complete computing devices, El Fateh touched on the component technologies including panels, keyboards, battery technology and chassis that require further innovation to meet the Ultrabook™ vision. Leading the innovation charge, Intel® demonstrated a new laptop power savings technology that limits screen refreshes when the Ultrabook™ screen is static, thereby saving energy.

More information about the products and technologies demonstrated in the keynote is available at www.intel.com/newsroom/idf.



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Posted by VMD - [Virtual Marketing Department]


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