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Info2cell.com VAS Cloud to Drive Integration With Operators As MENA Smartphone Penetration Reaches 46 per cent

Published Aug 28, 2012

Info2cell.com, the leading mobile service application provider in the Middle East, has revealed that it is leveraging the capabilities of its Value Added Services Cloud (I2C VAS Cloud) technology platform as part of a new strategy that seeks to complement the rapid smartphone penetration in the MENA region, which has reached up to 46 per cent in various countries. The Info2cell VAS Cloud provides an internet-hosted solution for content providers seeking to readily implement Mobile Messaging and Billing services, delivering seamless integration over a single interface to more than 40 operators in the Middle East region.

Info2cell.com further revealed that it will continue to channel investments to further expand the I2C VAS Cloud platform, aiming to enhance connectivity with operators, strengthen support to all kinds of billing systems, prove the MSISDN enrichment in WAP/Mobile WEB billing, and further improve compatibility with various types of tablet and smartphone devices. I2C VAS Cloud supports two main business streams as it can be used as a billing gateway for service providers, and as a customer care support service platform. Moreover, it supports the MT billing system where the user gets billed when receiving a message, as well as MO billing system where the user gets billed when sending a message.

Bashar Dahabra, Founder and CEO, Info2cell.com, said: “The robust growth of the smartphone market in the MENA region has given us greater leverage to invest in the Info2cell VAS Cloud platform, which is an important technological breakthrough that reinforces our competitive edge as the leading mobile service application provider in the region. I2C VAS Cloud serves as a reliable, secure and efficient platform that provides seamless integration with operators in the region, while supporting all kinds of billing methods. Building on this new state-of-the-art technology, Info2cell.com is refocusing its growth strategy as we continue to expand our core offerings and satisfy the evolving demand and needs of content providers as well as smartphone users in the region.”

Over the last few years, Info2cell.com has maintained its position as a leading provider of mobile applications and content for the highly competitive Middle East and North African (MENA) markets. To date, the company manages over half a million subscribers and accommodates up to 100 mobile requests per second.



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