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Load Impact: Apple Handled the Load During iPhone 5-launch
Published Sep 13, 2012
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For the first time since the launch of the iPhone 3gs, Apple managed to handle the load generated by interested customers accessing its website in connection with a major launch. The real time measurements performed by Load Impact, of the corporate website www.apple.com, measured short load times, just as fast as on an average day.
The average response time for www.apple.com is between 30 and 100 milliseconds on a normal day, and during the iPhone 5 launch response times were not detectably slower.
- Problems due to high load is what is expected when Apple launches new important products, says Ragnar Lönn, CEO of Load Impact. It is almost as if the Apple stock would drop if the website didn’t crash, as some people might interpret it as a loss of consumer interest. This time the web site wasn’t slowed down at all. This could of course mean Apple simply had better expectations about what kind of visitor storm to prepare for.
During the launch of iPhone 4s, the Apple website was not reachable at all shortly before and during the launch. And when Apple Store opened for pre orders of iPhone 4, the store crashed in the US and the UK.
- It is interesting that the largest company in the world lets its own sales channel go down during the release of its most important product, says Ragnar Lönn. We’ll see what happens when Apple Store opens up for preorders on September 14.
Posted by
VMD - [Virtual Marketing Department]
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