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Jacky’s Electronics Unveils Its First-Ever Tablet-Based e-Raffle At Gitex Shopper 2012
Published Sep 27, 2012
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Jacky’s Electronics, the UAE’s leading multi-brand consumer electronics retailer, is again leading the industry in promoting go-green activities with the introduction of its first-ever tablet-based e-raffle, the largest electronic raffle draw taking place at Gitex Shopper 2012 to be held at Sheikh Saeed Halls in Dubai World Trade Centre from 29th September to 6th October 2012.
Always at the forefront of promoting green initiatives with its Jacky’s Eco-Exchange programme, the company is gearing towards a more environment-friendly raffle at the show. Jacky’s Electronics is moving from paper-based draw allowing customers to easily enter the raffle electronically through the use of an App developed by Jacky’s allowing a single input on a tablet instead of the hassle of filling numerous paper coupons.
With this new e-raffle, customers shopping at Jacky’s outlets are also automatically entered in the draw immediately after their purchase. This gives a better raffle method as Jacky’s is no longer transporting the entered coupons from the outlets to Gitex Shopper during draws.
In addition, Jacky’s is also providing a more consumer-friendly and better product experience via a new set-up of the product stands that will provide quick turnaround and smooth flow of customers. The size and number of walkways have been increased this year within the stands keeping in mind the increased visitor numbers expected at the venue this year. Dedicated cashier and delivery points are expected to make the buying process smoother this year. The company has also increased its retail space to 1,490 square metres becoming the largest retailer in terms of floor space at the exhibition.
“As a member of the society, we have always thought of ways to protect and improve the state of our environment. During large exhibitions like Gitex Shopper every company is holding raffle draws, and we have been using huge amount of paper for raffle coupons. This year, we have decided to move away from paper-based draws and use electronic raffles by using tablets instead, to minimise the paper wastage not only at the Gitex Shopper but across all our retail outlets as well,” said Ashish Panjabi, Chief Operating Officer of Jacky’s Electronics.
“Meanwhile, the accessibility of the new venue of Gitex Shopper is expected to draw in different set of customers particularly residents from Jumeirah and communities after the fifth interchange of Sheikh Zayed Road. Like any other year, we are aiming to offer great value to our customer through exciting promotions and a host of the latest products.
“Also this year has been about mobility in the form of smartphones, tablets or ultrabooks and we’ve seen several design innovations and advances in core operating systems. Most of the ultrabooks that we're selling in Shopper can be upgraded to Windows 8 using the upgrade cards that will be availed at the exhibition too. These are fairly reasonably priced and while final pricing isn't out yet, these cards will be priced less than AED100 though some brands have announced that they will give this upgrade for free,” he added.
Jacky’s will also retail a whole host of latest products offerings from digital cameras, gaming devices, televisions, and MP3 players. Other exciting activities to be staged by Jacky’s at the exhibitions include radio roadshows and on-the-spot competitions.
The company also partnered with several leading banks in the UAE to provide 0% instalment payment plans during Gitex. Live updates will be tweeted as prices and offers might change throughout the 8-day event, so the best place to find out the very best offers available will be to follow Jacky’s on Twitter – www.twitter.com/jackysuae/or by checking Jacky’s Facebook page – www.facebook.com/jackysuae/ regularly for promo updates.
Posted by
VMD - [Virtual Marketing Department]
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