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Etisalat Signs National Supporter Agreement With FIFA To Bring Live Football Action For Its Customers In The UAE
Published Sep 17, 2009
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Etisalat today announced a sponsorship agreement with FIFA (Federation Internationale de Football Association), the international governing association of the sport of football, to become a National Supporter of the tournament in the UAE which will help develop and promote football in the country.
The two year sponsorship agreement will entitle Etisalat to National Supporter sponsorship rights for the 6th and 7th editions of the FIFA Club World Cup, to be held in Abu Dhabi in December this year and again in 2010. The FIFA Club World Cup UAE 2009 is bound to captivate football fans in the UAE, with Al Ahli FCD, the current UFL (UAE Football League) Champions competing alongside the six continental club champions at the tournament.
Through this unique agreement, Etisalat will help bring live football action to its millions of customers in the UAE. Considering that the current winners of the UEFA Champions League, FC Barcelona, are also a renowned Etisalat international partner, the FIFA Club World Cup UAE 2009, this sponsorship further strengthens Etisalat's association with football.
The Telco recently signed a 4 year international partnership agreement with FC Barcelona and has earlier sponsored many football events including the Etisalat Football League, the UAE-Brazil football match and other tournaments both locally and internationally.
Commenting on the sponsorship, Mr. Nasir Bin Obood, Chief Corporate Affairs Officer, Etisalat said, “Etisalat has been a strong supporter and an endorser of the game of football for a long time, and is delighted to be associated with FIFA, the international governing association for football. Since our sponsorship of the Etisalat Football league in 2005, Etisalat has been an active supporter of the game, vigorously contributing to nurture and develop the National football talent. Through our multiple sponsorship activities, we aim to support this popular sport at local, National and international levels. Our commitment towards creating a robust national team saw realization, when the UAE National team won the Gulf Cup 18th last year and the our under 18 team won the Gulf Cup 6th edition yesterday, bringing joy and glory to our country.“
“At Etisalat, we consider our association with football as our corporate social responsibility. Our objective is to create, nurture and develop the young talent in UAE, and position UAE as a leading country on the world sports map. Towards this intention, we are not only supporting our National Team, but also multiple clubs and their international participation, like the last version of the Asian Cup that we recently sponsored. Etisalat also actively supports many national activities that provide prominence and acclaim to the citizens and the government of the UAE.“ he added.
Etisalat has a long association with football, having sponsored the UAE football league since 2005. Etisalat has also initiated a variety of original campaigns for football fans over the years, such as the Etisalat Fantasy Football League, which gave away an all-expenses-paid trip to watch the Euro 2008 final in Vienna, and the Etisalat Football Fan Club, which offers special services and benefits to members.
For further media information, please contact:
Mohammad Okour
Mobile: 0508815000
m.okour@asdaa.com
www.etisalat.ae
Posted by
VMD - [Virtual Marketing Department]
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