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Tripp Lite & MITSUMI IT Distribution Enter into a Strategic Distribution Agreement
Published Nov 25, 2012
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Tripp Lite, a world leading manufacturer of power protection, connectivity, and infrastructure equipment has entered into a strategic distribution agreement with MITSUMI Distribution, one of the Africa’s largest IT distributors. The move is part of Tripp Lite’s continuing efforts to position itself across the rapidly developing IT markets in East and West Africa while also establishing itself as a leading brand offering a large selection of UPS systems. Under the terms of the partnership, MITSUMI Distribution will distribute a wide range of Tripp Lite products, with a focus on single phase UPS systems (up to 20KVA) for small to medium businesses.
Tripp Lite products and solutions promote significant savings from operational costs, seamless connectivity and a marked increase in productivity and efficiencies. The partnership will now allow MITSUMI Distribution to leverage Tripp Lite solutions along with other leading brands such as HP, Dell, Toshiba, Acer, Western Digital, Lenovo, Samsung, Microsoft and Benq.
“Our new strategic partnership with MITSUMI Distribution ably positions Tripp Lite as a key provider of UPS systems" said Vipin Sharma, Vice President Middle East, Africa and CIS Sales, Tripp Lite. “MITSUMI Distribution’s relationship with more than 1000+ resellers across East and West Africa is the perfect vehicle for providing all sizes of businesses with top of the line Tripp Lite solutions that can help them achieve their growth goals.”
On the desktop, in the data center, or wherever power and information flow, products and services that solve customers' problems and meet their highest expectations are the hallmarks of a Tripp Lite solution.The company boasts a portfolio of over 2,500 products that allows its customers to organize, connect, control and protect IT and electronic equipment that are essential to their day-to-day operations. According to Tripp Lite senior executives, the decision to name MITSUMI Distribution as its distributor was based on the company’s excellent reputation in the IT market.
Mitesh Shah, Managing Director, MITSUMI Distribution said “We are looking to onboard the entire VAD portfolio by close of this year and Tripplite is a strategic partnership that will aid us in our mission of bringing appropriate and cost effective solutions to Africa.”
Posted by
VMD - [Virtual Marketing Department]
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