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BenQ MEA Records Strong Q3 Growth in Middle East and Africa
Published Nov 25, 2012
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BenQ, an internationally renowned provider of digital lifestyle innovations and global DLP® education projector leader, continues to lead the projector market in the Middle East and Africa region with yet another strong year-on-year (YOY) growth.
According to the latest figures of FutureSource Consulting, BenQ Middle East & Africa (MEA) achieved a 40 per cent YOY increase until October 2012 as compared to last year. During the first to third quarters of the year, BenQ also ranked number one making it the leading projector brand in Saudi Arabia with 26.28 per cent market share while ranking number two in Middle East and Africa with 13.23 per cent market share in the same period.
“Over the years, we have achieved remarkable success in the projector industry thanks to our top-of-the-line and competitively-priced products coupled with aggressive marketing and sales strategy and the support of our channel partners and distributors. This has resulted in us being part of the top three brands in the MEA region and we aim to maintain our strong standing in projector technology and innovation,” said Manish Bakshi, Managing Director of BenQ for the Middle East and Africa.
“Our line-up of projectors is packed with innovative features such as our very own mercury-free BlueCore light engine projector, TUV Rheinland 3D Full HD Certified projector, and 2nd generation PointDraw interactive projection technology among others. The continuous growth reinforces the trust our partners and customers have in our products and we will continue to work in providing products that will fulfill market demands as well as remain committed in bringing the latest innovation to the region,” he added.
Among the current projectors available in the market are BlueCore light engine BenQ LX60ST and LW61ST short-throw education projectors; Full HD 3D video W7000+ projector; W710ST and W1100 home theatre projectors; MW860USTi and MP780 ST+ second generation PointDraw projectors; and second-generation Joybee GP2 palm-sized projector.
These projectors are available through BenQ’s leading distributors across the region. For more information, please visit www.BenQ.co.ae.
Posted by
VMD - [Virtual Marketing Department]
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