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Middle East Operators To Talk Customer Experience Improvements And Market Differentiation At CEM In Telecoms Summit
Published Feb 11, 2013
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Decision-makers integral to the telecoms industry in the Middle East are set to debate how to deliver a profitable customer experience and achieve market differentiation at the Customer Experience Management in Telecoms: Middle East Summit from 17th-20th March 2013, Amwaj Rotana, Dubai.
Speakers from some of the region’s leading operators, including: STC, Etisalat, Qtel, Vodafone Egypt and Omantel will come together to re-define the concept of CEM and how to leverage it to increase revenue and customer acquisition.
With the customer experience now a board priority for all operators in the Middle East, the industry still faces the challenge of delivering a simple yet profitable customer experience despite information and department silos hindering progress. CEM in Telecoms Middle East will showcase significant success stories of how to drive tangible results from your CEM strategies.
Noah Chancellor, the Senior Advisor at STC, is delivering an inspiring keynote presentation that will re-define the concept of CEM and explore how to achieve true transformation within your organisation. Chancellor said: “CEM is more than just managing customer touch points. It encompasses the employee strategy, product and service design and is underpinned by a deep understanding of your customers’ preferences and expectations across multiple cultures.”
Other results-driven case studies include Batelco’s new and state-of-the-art frontline channel that is transforming the customer experience at the same time as driving down calls and costs. Plus, an out-of-the-box case study from First Gulf Bank will demonstrate how the best in industry achieve CE excellence and use it to deliver long-term business benefits.
Julie Coates, Conference Director at Telecoms IQ responsible for the event, commented:
“With the telecoms industry becoming increasingly commoditised, the customer experience is now recognised as the only remaining differentiator. Ensuring a consistently positive customer experience is a sure way for operators to maximise their market share and dominate the competition. The speakers at CEM in Telecoms Middle East are amongst the leaders in delivering CEM transformations and therefore the event is set to be an enormous success for knowledge sharing and industry progression.”
Posted by
VMD - [Virtual Marketing Department]
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