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Alfalak Awarded ‘HP Certified I&P Partner’ Status Following Random Channel Partner Anti-Counterfeit Audit

Published Feb 19, 2013

Alfalak Electronic Equipment & Supplies Co., a leading provider of technology-based end-to-end solutions in the Middle East, has been recently confirmed as an “HP Certified I&P Partner” after successfully passing the Channel Partner Anti-Counterfeit Audit (CPAA) conducted by HP, one of the world’s largest information technology companies. Following the random audit and verification by HP, Alfalak has also been authorized to promote its products as “Audited by HP” and to use HP’s Certified Gold Partner logo.

Ahmed Ashadawi, President and CEO, Alfalak Electronic Equipment & Supplies Co. Ltd., said: “The result of the random Channel Partner Anti-Counterfeit Audit strongly reaffirms the commitment of Alfalak to provide genuine, premium-quality products to our customers. Alfalak has been a strategic partner of HP for over a decade and we have been working closely together to prevent the spread of counterfeit products in different markets in KSA and across the region. Being awarded the Certified Gold Partner status will certainly further strengthen the reputation of Alfalak as one of the region’s most trusted brands and a leading provider of technology-based solutions.”

Alfalak has been one of the top-performing strategic partners of HP. The growing adoption of ICT services and products in KSA, particularly within the oil and gas, petrochemical, real estate, telecommunications, construction and finance sectors, has sustained Alfalak’s long-term growth plans in the Kingdom. The company currently boasts a high-profile list of clients that includes some of the biggest corporate and governmental organisations in KSA.

Drawing on 32 years of expertise in the Middle East’s information and communications technology services market, Alfalak has been classified by the government classification of contractors to bid for government projects in the following categories: general contracting, information technology, electronic security systems and telecommunications.



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