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Etisalat to Launch Smarthub IX Connecting the Region to Global Content
Published Mar 3, 2013
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Etisalat announced the launch of Smarthub IX, a regional internet exchange and IP transit facility enabling regional and global Internet Service Providers (ISPs) to access global internet content.
Smarthub IX will connect multiple diverse regional and international networks to other IX’s across the globe, mainly Amsterdam, Frankfurt, London, Singapore, New York and Los Angeles. In the Middle East, Etisalat’s Smarthub is the largest regional content hub, hosting and providing regional connectivity for Yahoo!, Microsoft, Blackberry, Akamai, CDNNetworks as well as the region’s most watched video streaming services.
The latest announcement complements the introduction of Smarthub IPX, the global standard for mobile operator peering based on GSMA standards.
Ali Amiri, Executive Vice President, Carrier & Wholesale Services, Etisalat, said: “Etisalat’s Smarthub is the largest regional center for internet content providers, IP Transit services and international capacity, adding a peering exchange will further enhance UAE’s position as a regional communications and content hub. Smarthub IX will enable Cloud, video and ecommerce providers to get closer to their customers in the region.
“Content providers want reliable, easy and cost effective access to network operators who want easy access to content. The launch of Smarthub IX has addressed this need among providers and is a natural evolution in the Smarthub journey. Etisalat is the first in the region to offer IPTransit through Emix, UAE’s internet exchange, the region’s most important IP Transit facility. Smarthub IX will further enable the region’s largest ISP’s to reach out to global markets as well as them connecting to the region.”
Posted by
VMD - [Virtual Marketing Department]
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