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ONEIC Implements Innovative Corporate Communications Channel
Published Jun 17, 2013
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Anzyma, the leading digital signage solution experts in the Sultanate, recently implemented an innovative corporate communication channel using Digital Signage Solution across all ONEIC ( Oman National Engineering and Investment Company ) outlets in Oman.
The digital signage is run by the 'Friendly Composer 9 Digital Signage Software' and is also used for third-party advertisements by leading corporate organisations in Oman. The project covers 10 locations including Muscat, Salalah, Sohar, Sur, Nizwa and Ibri among others.
The project enables ONEIC to control their own independent signage network, through which they broadcast their corporate communications and end-user messages. Commenting on the installation of the digital signage solutions, Mohammed Amin bin Mustafa al Saleh, CEO, ONEIC said, "We receive nearly 1 million customers at our ONEIC outlets on a monthly basis. The high footfall of customers called for an innovative communication channel that conveyed service information to customers in an efficient manner. ONEIC hence engaged with Anzyma, a leader in digital signage and retail media communications, to put in place a system that enables us to feed and monitor messages through a high-end server located in our head office in Muscat. This new digital system will not only enhance the customer experience but also promote efficiency and growth."
Posted by
VMD - [Virtual Marketing Department]
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