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Aruba Networks Acquires Meridian Apps
Published Jun 19, 2013
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Aruba Networks, Inc, a leading provider of next-generation network access solutions for the mobile enterprise, announced the acquisition of privately-held Meridian Apps, Inc. (Meridian).
With this acquisition, Aruba Networks enables new location-based services by combining its unique, network-based contextual information about users, devices and applications with Meridian's Wi-Fi based way finding solution for smartphones and tablets.
The Meridian enterprise software platform is targeted at public-facing enterprises, including hospitals, malls, stores, transport hubs, convention centers, museums and campuses, to help Saudi Arabia and Emirates customers navigate these large, indoor facilities. Enterprises use the platform to create custom-branded mobile applications to provide turn-by-turn directions, highlight points of interests along the way, deliver context-awareness advertising and offer detailed analytics about users' travel patterns and preferences.
"GPS-based way finding solutions are extraordinarily popular, but they don't work well indoors", said Ammar Enaya, General Manager of Aruba Networks, Middle East.
"We intend to address that gap by creating 'indoor GPS' using Aruba's Wi-Fi infrastructure and Meridian's way finding platform. The addition of Meridian will enable enterprises to tap into a wealth of network-driven information so that they can better engage their customers with more personalized services. This is a clear opportunity for Wi-Fi to become not only an enabling platform for bring your own device (BYOD), but now across industries, a revenue-producing, customer engagement platform for the business."
Posted by
VMD - [Virtual Marketing Department]
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